BigCommerce (NASDAQ:BIGC), a leader in open SaaS, composable e-commerce solutions, has reported impressive growth during the 2024 Cyber Week period.
According to BigCommerce’s data, its customers saw a substantial 26% increase in gross merchandise value (GMV) during the five-day shopping stretch.
This is a significant jump from last year’s performance and reflects a broader trend of rising online sales during the holiday shopping season.
For comparison, Salesforce reported a global increase of 6% in Cyber Week online sales.
The U.S. market was particularly strong, with BigCommerce-powered brands seeing a 27% rise in GMV, along with a 10% increase in the number of orders and a 15% boost in average order value (AOV).
This growth came in contrast to an overall 7% increase in U.S. online sales, as reported by Salesforce.
The National Retail Federation (NRF) has forecasted that total U.S. holiday spending in 2024 will grow between 2.5% and 3.5%, further emphasizing BigCommerce’s outperformance.
While U.S. retailers experienced strong growth, it was the EMEA (Europe, Middle East, and Africa) region that saw even more striking results.
EMEA-based stores on the platform saw a 39% increase in GMV and a 45% increase in orders.
Notable performances came from Italy, where GMV surged by 112%, and the UK, which saw a 38% increase in GMV.
These figures reflect not only a rise in volume but also a shift in consumer behavior.
Meanwhile, BigCommerce’s data shows that shoppers were more engaged this year, with global orders increasing by 13%—up from just 7% in 2023—and AOV rising by 11%, compared to a modest 3% increase last year.
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