Twilio Segment Expands AWS Partnership to Drive More Personalized Marketing Campaigns

MT Newswires Live12-02

Twilio (TWLO) said Monday that Twilio Segment has expanded its integration with Amazon.com's (AMZN) Amazon Web Services, with Twilio Segment's Linked Audiences beta now publicly available for Amazon Redshift.

Linked Audiences will help Amazon Redshift users drive personalized marketing campaigns that can boost engagement, said Twilio Segment President Thomas Wyatt.

"This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse," Wyatt said.

Twilio said it has been a partner in the AWS Marketplace since 2021.

Shares of Twilio and Amazon were up more than 2% in recent trading.

Price: 106.78, Change: +2.24, Percent Change: +2.14

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