Bluesky promises to shake up social media. It might finally succeed.

Yahoo Finance12-08

When Twitter co-founder Jack Dorsey tasked an internal team at the social media platform with developing an open and decentralized protocol in 2019, he envisioned a restart of sorts. Dorsey longed for...

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Dorsey longed for...</p>\n\n<a href=\"https://finance.yahoo.com/news/bluesky-promises-to-shake-up-social-media-it-might-finally-succeed-140059137.html\">Source Link</a>\n\n</div>\n","source":"yahoofinance","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bluesky promises to shake up social media. 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It might finally succeed.\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-12-08 22:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/bluesky-promises-to-shake-up-social-media-it-might-finally-succeed-140059137.html><strong>Yahoo Finance</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>When Twitter co-founder Jack Dorsey tasked an internal team at the social media platform with developing an open and decentralized protocol in 2019, he envisioned a restart of sorts. Dorsey longed for...</p>\n\n<a href=\"https://finance.yahoo.com/news/bluesky-promises-to-shake-up-social-media-it-might-finally-succeed-140059137.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1670627923.USD","symbol_name":"M&G (LUX) NORTH AMERICAN DIVIDEND \"A\" (USD) ACC","start_time":0,"source_url":"https://finance.yahoo.com/news/bluesky-promises-to-shake-up-social-media-it-might-finally-succeed-140059137.html","article_id":"2489731150","we_media_id":null,"thumbnails":["https://s.yimg.com/uu/api/res/1.2/5Rjmd1.SOe_0aK5X.ZmFvg--~B/aD01NTA0O3c9ODI1NjthcHBpZD15dGFjaHlvbg--/https://s.yimg.com/os/creatr-uploaded-images/2024-11/7bc92d30-b42b-11ef-91d1-9cec2147433e"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2489731150","pubTimestamp":1733666459,"columns":[],"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"When Twitter co-founder Jack Dorsey tasked an internal team at the social media platform with developing an open and decentralized protocol in 2019, he envisioned a restart of sorts. Dorsey longed for the early days of the company, saying social media incentives had driven platforms to focus on “content and conversations that [spark] controversy and outrage.”Five years later, that vision is taking shape with Bluesky, the social media platform born out of Twitter . Bluesky, which became an independent company in 2021, has amassed millions of users since opening up to the public earlier this year.Proponents of decentralization say the timing may finally be right for open platforms as social media moves toward a more fragmented future.“Centralized organizations cannot serve the needs of diverse communities,” Bluesky COO Rose Wang told Yahoo Finance. “It’s why I think users have felt like they’ve been left behind.”Bluesky's more than 24 million users represent a fraction of X's estimated u","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU1670627923.USD":"M&G (LUX) NORTH AMERICAN DIVIDEND \"A\" (USD) ACC","AMZN":"亚马逊","LU1582987324.SGD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (SGDHDG) ACC","LU1242518931.SGD":"Fullerton Lux Funds - Asia Absolute Alpha A Acc SGD","LU0302445910.USD":"SCHRODER ISF GLOBAL CLIMATE CHANGE EQUITY \"A\" ACC","LU1582987597.SGD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (SGDHDG) INC","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","LU0965508806.USD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (USD) INC","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","LU0320765059.SGD":"FTIF - Franklin US Opportunities A Acc SGD","LU0511384066.AUD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (AUDHDG) ACC","AAPL":"苹果","LU2404859741.USD":"FUNDSMITH EQUITY FUND \"R\" (USD) INC","LU0788109477.HKD":"BGF GLOBAL ALLOCATION \"A2\" (HKDHGD) ACC","META":"Meta Platforms, Inc.","LU0061475181.USD":"THREADNEEDLE (LUX) AMERICAN \"AU\" (USD) ACC","LU1674673428.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AC\" (USD) ACC","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","LU1084165304.USD":"FIDELITY WORLD \"A\" (USD) ACC","LU0823434740.USD":"BNP PARIBAS US GROWTH \"C\" (USD) INC","LU0690374615.EUR":"FUNDSMITH EQUITY \"R\" (EUR) ACC","LU2552382132.HKD":"WELLINGTON US BRAND POWER \"A\" (HKD) ACC","SG9999017495.SGD":"UGDP UNITED GLOBAL QUALITY GROWTH \"B\" (SGD) ACC","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","LU2764262908.HKD":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (HKD) ACC","LU2491049909.HKD":"WELLINGTON SUSTAINABLE OUTCOMES \"A\" (HKD) ACC","LU1582986359.USD":"M&G (LUX) INCOME ALLOCATION \"A-H\" (USDHDG) ACC","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","GOOG":"谷歌","LU2491050071.SGD":"WELLINGTON SUSTAINABLE OUTCOMES \"A\" (SGDHDG) ACC","LU2764263039.SGD":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (SGDHDG) ACC","IE00B19Z3581.USD":"Legg Mason ClearBridge - Value A Acc USD","LU0072462426.USD":"贝莱德全球配置 A2","LU0048573561.USD":"FIDELITY AMERICA \"A\" (USD) INC","GOOGL":"谷歌A","LU1670628061.USD":"M&G (LUX) NORTH AMERICAN DIVIDEND \"A\" (USD) INC","LU2764263203.CNY":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (CNYHDG) ACC","LU0642271901.SGD":"Janus Henderson Horizon Global Technology Leaders A2 SGD-H","LU2491050154.USD":"WELLINGTON SUSTAINABLE OUTCOMES \"A\" (USD) ACC","DJT":"特朗普媒体科技集团","LU2461242641.AUD":"WELLINGTON US QUALITY GROWTH \"A\" (AUDHDG) ACC","LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","LU1670710588.SGD":"M&G (LUX) GLOBAL DIVIDEND \"A\" (SGD) ACC","LU0130517989.USD":"HARRIS ASSOCIATES US VALUE EQUITY \"R\" INC","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","GB00B4LPDJ14.GBP":"FUNDSMITH EQUITY \"R\" (GBP) ACC","LU1043141396.HKD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (HKD) ACC","TWTR":"Twitter","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC"},"translate_title":"Bluesky承诺撼动社交媒体。它可能最终会成功。","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":1,"DJT":1,"AAPL":1,"GOOG":1,"META":1,"GOOGL":0.9,"TWTR":0.76},"content_text":"When Twitter co-founder Jack Dorsey tasked an internal team at the social media platform with developing an open and decentralized protocol in 2019, he envisioned a restart of sorts. Dorsey longed for the early days of the company, saying social media incentives had driven platforms to focus on “content and conversations that [spark] controversy and outrage.”\nFive years later, that vision is taking shape with Bluesky, the social media platform born out of Twitter (now called X under Elon Musk's ownership). Bluesky, which became an independent company in 2021, has amassed millions of users since opening up to the public earlier this year.\nProponents of decentralization say the timing may finally be right for open platforms as social media moves toward a more fragmented future.\n“Centralized organizations cannot serve the needs of diverse communities,” Bluesky COO Rose Wang told Yahoo Finance. “It’s why I think users have felt like they’ve been left behind.”\n'The promise of the early internet'\nBluesky's more than 24 million users represent a fraction of X's estimated user base, but the platform has seen significant growth following President-elect Donald Trump’s election win. \nLast month, Bluesky remained near the top of Apple's App Store, and the app's daily downloads even briefly pushed past those of X.\n\n\nBluesky's platform is built on top of the “AT Protocol,” a decentralized, open-source technology that allows users control their online experiences.\nUnlike Meta’s (META) suite of apps or Google’s (GOOG) YouTube, where the company holds the keys to the algorithm and dictates the platform’s experience, decentralized platforms allow users themselves to shape their experiences, including content moderation.\n“It reminds me of the promise of the early internet, where everybody is a publisher of their own content — very egalitarian,” said Damian Rollison, director of market insights at marketing platform SOCi.\nThe company's ambitions extend beyond social media. Instead of confining users to a single platform, it aims to allow users to move their identities seamlessly from platform to platform.\n“The idea is you can put Reddit, Facebook, dating apps, Goodreads, anything on top of our protocol,\" Wang said. \"Why do you want to do that? Because then your identity, your data can actually move from platform to platform, and you're not locked into these walled gardens. You own your identity on Bluesky versus having the platforms own your identity.”\n\n\n\n  The Bluesky app logo is displayed on a smartphone with the Bluesky icon together with X visible in the background in this photo illustration on Nov. 24, 2024. (Jonathan Raa/NurPhoto via Getty Images)\n \n\n  NurPhoto via Getty Images\n \n\nAccording to Shannon McGregor, an associate professor at the University of North Carolina's Hussman School of Journalism and Media, the push for more distributed control of online experiences has been gaining steam.\nA recent survey by Ipsos analyzing the role of digital platforms in eight countries found that users have a negative perception of social media and are increasingly opting for \"platform ambivalence,\" turning to multiple outlets for news and information. \n“Wrapped up in [the migration to alternative platforms] is the desire to be in a space that's not controlled by a single billionaire,” McGregor said. “I think people have a desire to not be sort of at the whims of both large companies, but also singular figures.”\nShifting social media landscape\nBluesky isn’t the first in its quest to shake up the social media landscape. A handful of companies have attempted to reinvent the online experience. \nMastodon most recently positioned itself as the Twitter alternative following Musk’s acquisition of the company in 2022. And right-wing platforms like Parler and Gab have become popular alternatives for more extremist views. \nTrump himself started Truth Social (DJT) after his Facebook and Twitter accounts were suspended in the aftermath of the Jan. 6 insurrection. \nBut none of those platforms have attracted a large enough user base to compete with X or Meta’s apps.\n\nWhile Bluesky now claims more than 24 million users, that figure pales in comparison to the 275 million monthly active users on Meta's Threads.\n\"For a long time Meta has spent a lot of their money buying rivals,\" McGregor said. \"So even if there were other places that people might have gone, [Meta] bought those places, incorporated them into their own suite of apps. There's been business practices that have made other options not possible.\"\nThere are signs that may be changing. Under the Biden administration, the Department of Justice has brought cases against Apple (AAPL), Amazon (AMZN), and Alphabet to rein in what it views as anticompetitive behavior in the tech sector.\nAnd the Trump administration isn't likely to let up on Big Tech.\n\n\nFacebook, Google, Apple, Microsoft & others have played central roles in the censorship cartel.The Orwellian named NewsGuard along with “fact checking” groups & ad agencies helped enforce one-sided narratives.The censorship cartel must be dismantled. pic.twitter.com/Xf0sEYOUfv— Brendan Carr (@BrendanCarrFCC) \n  November 15, 2024\n\n\nIncoming Federal Communications Chair Brendan Carr indicated the agency plans to take “broad ranging actions” against major tech firms, including a review of Section 230, the law that shields companies from liability for third-party content on their platform, in a letter he penned last month.\nRollison said all of this suggests a potential opening for a decentralized platform like Bluesky to finally gain hold.\n“There are going to be platforms that serve a variety of needs and adhere to a variety of people's goals and values,\" Rollison said. \"That calcification of services centered in a few very large platforms probably does not serve consumers very well in the long term. I think we're starting to see that break up.”\nAkiko Fujita is an anchor and reporter for Yahoo Finance. Follow her on X @AkikoFujita.\nClick here for the latest technology news that will impact the stock market\nRead the latest financial and business news from Yahoo Finance","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2489731150"}