Herbs Generation Group Holdings (HKG:2593) launched its initial public offering in Hong Kong, seeking to raise as much as HK$133.3 million.
The wellness and fitness service is offering 33,333,600 Shares at HK$3.75 to HK$4.15 apiece.
Herbs Generations (HKG:2593) secured Water Live Wealth, Vital Message, and Yuen Tsz Ho Ronald as cornerstone investors, which committed to subscribe for HK$28 million worth of IPO shares.
The issuer expects to determine its offer price on Dec. 17 and disclose the allocations on December 12024. It will then start trading on the Hong Kong bourse on 19 Dec 19. according to a Wednesday filing.
The company plans to use the net proceeds from the offering primarily for strategic marketing and promotion to enhance brand recognition and expand and optimize its sales network, including opening new stores and strengthening online and offline channels.
ABC International, BOCOM International, CBMC Capital Holdings, Livermore International, SDBP International, and several others are the joint bookrunners of the IPO.
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