American Egg Board Debuts “Tower of Eggs” Activation in Roblox, Featuring Obstacle Gameplay and Recipe Challenges

GlobeNewswire12-12

CHICAGO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes. The American Egg ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2490080343?lang=en_US&edition=fundamental","thumbnail":"https://s.yimg.com/uu/api/res/1.2/oUHQQdnrwMwC63QrzDx_eA--~B/aD03MjA7dz0xMjAwO2FwcGlkPXl0YWNoeW9u/https://media.zenfs.com/en/globenewswire.com/fb961365d56cd2e5f1b41e432e4b399c","is_english":true,"pubTime":"2024-12-12 17:58","share_image_url":"https://static.laohu8.com/5f26f4a48f9cb3e29be4d71d3ba8c038","id":"2490080343","market":"us","top_or_hot":-1,"title":"American Egg Board Debuts “Tower of Eggs” Activation in Roblox, Featuring Obstacle Gameplay and Recipe Challenges","media":"GlobeNewswire","content":"<div>\n<p>CHICAGO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.\nThe American Egg ...</p>\n\n<a href=\"https://finance.yahoo.com/news/american-egg-board-debuts-tower-095800960.html\">Source Link</a>\n\n</div>\n","source":"yahoofinance","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>American Egg Board Debuts “Tower of Eggs” Activation in Roblox, Featuring Obstacle Gameplay and Recipe Challenges</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAmerican Egg Board Debuts “Tower of Eggs” Activation in Roblox, Featuring Obstacle Gameplay and Recipe Challenges\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-12-12 17:58 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/american-egg-board-debuts-tower-095800960.html><strong>GlobeNewswire</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>CHICAGO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.\nThe American Egg ...</p>\n\n<a href=\"https://finance.yahoo.com/news/american-egg-board-debuts-tower-095800960.html\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4107","symbol_name":"财产与意外伤害保险","start_time":0,"source_url":"https://finance.yahoo.com/news/american-egg-board-debuts-tower-095800960.html","article_id":"2490080343","we_media_id":null,"thumbnails":["https://s.yimg.com/uu/api/res/1.2/oUHQQdnrwMwC63QrzDx_eA--~B/aD03MjA7dz0xMjAwO2FwcGlkPXl0YWNoeW9u/https://media.zenfs.com/en/globenewswire.com/fb961365d56cd2e5f1b41e432e4b399c"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2490080343","pubTimestamp":1733997480,"columns":[],"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"CHICAGO, Dec. 12, 2024  -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.TheAmerican Egg Board announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes.Featured in popular Roblox obby  games now through February 5, 2025, it’s an uneggspected way for players to explore the unlimited potential of eggs to fuel their day—and gameplay!With a challenge to make recipes likeSausage, Egg and Cheese Roll-UpsandRamen Carbonara, players will run, jump and duck their way through a four-level tower obstacle course, each representing a real egg recipe comprised of ingredients and kitchen tools needed to complete the dish. As they run the course, players can unleash power-ups by breaking open eggs and cracking into their amazing possibilities. When they reach success","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4107":"财产与意外伤害保险","BK4585":"ETF&股票定投概念","BK4085":"互动家庭娱乐","AFG":"美国金融集团有限公司","BK4588":"碎股","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","BK4554":"元宇宙及AR概念","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","SLE":"Super League Gaming Inc.","BK4077":"互动媒体与服务","LU1861558580.USD":"日兴方舟颠覆性创新基金B","RBLX":"Roblox Corporation","BK4535":"淡马锡持仓","BK4551":"寇图资本持仓","BK4117":"多元化保险","BK4565":"NFT概念","BK4547":"WSB热门概念"},"translate_title":"American Egg Board在Roblox首次推出“蛋塔”激活功能，以障碍玩法和食谱挑战为特色","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"RBLX":1,"AFG":1,"SLE":0.9},"content_text":"CHICAGO, Dec. 12, 2024 (GLOBE NEWSWIRE) -- First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.\nThe American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes.\nFeatured in popular Roblox obby (obstacle-course) games now through February 5, 2025, it’s an uneggspected way for players to explore the unlimited potential of eggs to fuel their day—and gameplay! \nWith a challenge to make recipes like Sausage, Egg and Cheese Roll-Ups and Ramen Carbonara, players will run, jump and duck their way through a four-level tower obstacle course, each representing a real egg recipe comprised of ingredients and kitchen tools needed to complete the dish. As they run the course, players can unleash power-ups by breaking open eggs and cracking into their amazing possibilities. When they reach success, players will be awarded limited-time player gear for their Roblox avatar wardrobe: egg-inspired accessories, of course, including sunny-side shades, eggsplorer helmet and yolk hero cape.\nThe Tower of Eggs pop-up will be appearing in the following games across Roblox:\n\nColor or Die (Dec. 10 – 20, 2024)\n1% Win Obby (Dec. 20, 2024 – Jan. 7, 2025)\nUltimate Easy Obby (Jan. 7 – 21, 2025)\nChill Obby (Jan. 21 – Feb. 5, 2025)\n\nThe Tower of Eggs pop-up from America’s egg farmers and The Incredible Egg is the latest extension of their “Meant to be Broken” campaign, empowering people to break the rules and routines, inside and outside the kitchen. The AEB’s target audience of Millennial and Gen Z consumers are enthusiastic gaming fans.\n“We are excited to invite players to the Tower of Eggs pop-up, where they may be surprised their mission to master a basic cheese quiche is fun, easy and inspires their next meal,” shares Ed Hoffman, vice president of marketing and communications at the AEB. “By tapping into the fast-paced, challenging and entertaining Roblox platform, we are engaging a new generation of egg fans in an immersive and memorable moment.”\nSunny Choi, who made history as the first U.S. woman invited to compete in the global sport of breaking at the summer 2024 games and an “eggficionado,” befittingly appears as an NPC (non-playable character) delivering a message about breaking into the incredible power of eggs. “Sunny guides players through the Tower of Eggs, sharing egg-related quips and cheering them on for every dish,” says Hoffman.\nThe Tower of Eggs marks the first-ever Roblox activation brought to players by a national commodity checkoff organization and was created in partnership with Talmont, a gaming planning and strategy consultant, and Super League (Nasdaq: SLE), a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms.\n“Brands entering the gaming space are engaging in culture, creating experiences and building communities that transcend traditional marketing,” noted Steve Bava, strategy lead for Talmont. “The American Egg Board is leaning into gaming, a crucial shift for connecting eggs with the future.”\n“The AEB was quick to recognize and embrace the power of tapping into the unbounded creativity that thrives within Roblox games,” said Matt Edelman, President and Chief Commercial Officer of Super League. “It has been a pleasure to partner with the AEB to bring a modular content experience to life that will reach millions of players across so many popular titles on the platform.”\nPlayers interested in fueling their IRL gameplay can explore the featured recipes and meal inspiration at MeantToBeBroken.org and follow for more on TikTok and Instagram. \nAbout the American Egg Board (AEB)\nHome of The Incredible Egg, the American Egg Board (AEB) supports America’s egg farmers in its mission to increase demand for U.S. eggs and egg products through research, education and promotion. The AEB is located in Chicago. For more, visit IncredibleEgg.org.  \nContact\nKelsey Schroeder Ketchum Kelsey.Schroeder@ketchum.com815-979-7665\nA photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f5005227-1768-4309-8dc3-a4d6f8bd1f0e","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2490080343"}