Pinterest Performance+ Platform Can Help Company Close Monetization Gap, RBC Says

MT Newswires Live12-11

Pinterest's (PINS) recently launched Performance+ artificial intelligence-enabled platform can help the image-sharing company close a monetization gap, RBC Capital Markets said in a note emailed Tuesday.

The company rolled out Performance+ in October.

"Key to Pinterest's underperformance has been the extended lag between value creation and value capture despite our view that recent platform enhancements such as direct links are driving incremental value for which Pinterest should be getting [paid]," RBC analyst Brad Erickson said in a note to clients.

Although Performance+ could help Pinterest close this monetization gap, more evidence of this potential is required from advertisers going forward, Erickson said. Pinterest's execution to monetize has been somewhat disappointing so far, but the brokerage expects the company to gain momentum in 2025.

RBC has an outperform rating and a $48 price target on the Pinterest stock.

The company's shares were down more than 3% in recent trading.

Price: 31.98, Change: -1.09, Percent Change: -3.28

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2490146045?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2024-12-11 00:56","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2490146045","market":"hk","top_or_hot":-1,"title":"Pinterest Performance+ Platform Can Help Company Close Monetization Gap, RBC Says","media":"MT Newswires Live","content":"<html><body><p> Pinterest's (PINS) recently launched Performance+ artificial intelligence-enabled platform can help the image-sharing company close a monetization gap, RBC Capital Markets said in a note emailed Tuesday.</p><p>The company rolled out Performance+ in October.</p><p>\"Key to Pinterest's underperformance has been the extended lag between value creation and value capture despite our view that recent platform enhancements such as direct links are driving incremental value for which Pinterest should be getting [paid],\" RBC analyst Brad Erickson said in a note to clients.</p><p>Although Performance+ could help Pinterest close this monetization gap, more evidence of this potential is required from advertisers going forward, Erickson said. Pinterest's execution to monetize has been somewhat disappointing so far, but the brokerage expects the company to gain momentum in 2025.</p><p>RBC has an outperform rating and a $48 price target on the Pinterest stock.</p><p>The company's shares were down more than 3% in recent trading.</p><p>Price: 31.98, Change: -1.09, Percent Change: -3.28</p></body></html>","source":"mtnewswires_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Pinterest Performance+ Platform Can Help Company Close Monetization Gap, RBC Says</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPinterest Performance+ Platform Can Help Company Close Monetization Gap, RBC Says\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-12-11 00:56 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.mtnewswires.com/><strong>MT Newswires Live</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Pinterest's (PINS) recently launched Performance+ artificial intelligence-enabled platform can help the image-sharing company close a monetization gap, RBC Capital Markets said in a note emailed ...</p>\n\n<a href=\"https://www.mtnewswires.com/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4548","symbol_name":"巴美列捷福持仓","start_time":0,"source_url":"https://www.mtnewswires.com/","article_id":"2490146045","we_media_id":"1092851196","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2490146045","pubTimestamp":1733849792,"columns":[],"sourceInfo":{"source_id":"mtnewswires_news","name":"MT Newswires"},"weMediaInfo":{"media_name":"MT Newswires Live","introduction":"The most recognized names in North America, Europe and Asia rely on MT Newswires to power their applications. Better news, better service, better price.","home_visible":1,"id":"1092851196","head_image":"https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e"},"summary":"Pinterest's  recently launched Performance+ artificial intelligence-enabled platform can help the image-sharing company close a monetization gap, RBC Capital Markets said in a note emailed Tuesday.The company rolled out Performance+ in October.\"Key to Pinterest's underperformance has been the extended lag between value creation and value capture despite our view that recent platform enhancements such as direct links are driving incremental value for which Pinterest should be getting [paid],\" RBC analyst Brad Erickson said in a note to clients.Although Performance+ could help Pinterest close this monetization gap, more evidence of this potential is required from advertisers going forward, Erickson said. Pinterest's execution to monetize has been somewhat disappointing so far, but the brokerage expects the company to gain momentum in 2025.RBC has an outperform rating and a $48 price target on the Pinterest stock.The company's shares were down more than 3% in recent trading.Price: 31.98, ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4548":"巴美列捷福持仓","IE00B19Z9Z06.USD":"Legg Mason ClearBridge - US Aggressive Growth A Acc USD","BK4508":"社交媒体","BK4551":"寇图资本持仓","IE00B894F039.SGD":"Legg Mason ClearBridge - US Aggressive Growth A Acc SGD-H","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","BK4077":"互动媒体与服务","PINS":"Pinterest, Inc.","IE00B19Z9P08.USD":"LEGG MASON CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (USD) INC","BK4588":"碎股","IE00BZ9MQY76.HKD":"FTGF CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (HKD) ACC","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","LU2317271919.USD":"BGF FUTURE CONSUMER \"A2\" (USD) ACC"},"translate_title":"加拿大皇家银行表示，Pinterest Performance+平台可以帮助公司缩小货币化差距","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PINS":0.9},"content_text":"Pinterest's (PINS) recently launched Performance+ artificial intelligence-enabled platform can help the image-sharing company close a monetization gap, RBC Capital Markets said in a note emailed Tuesday.The company rolled out Performance+ in October.\"Key to Pinterest's underperformance has been the extended lag between value creation and value capture despite our view that recent platform enhancements such as direct links are driving incremental value for which Pinterest should be getting [paid],\" RBC analyst Brad Erickson said in a note to clients.Although Performance+ could help Pinterest close this monetization gap, more evidence of this potential is required from advertisers going forward, Erickson said. Pinterest's execution to monetize has been somewhat disappointing so far, but the brokerage expects the company to gain momentum in 2025.RBC has an outperform rating and a $48 price target on the Pinterest stock.The company's shares were down more than 3% in recent trading.Price: 31.98, Change: -1.09, Percent Change: -3.28","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2490146045"}