9 in 10 Gen Z and Millennials Impulse Buy on Social Media, GoDaddy Survey Reveals

PR Newswire12-12

Where consumers shop sees stark generational divide across social platforms TEMPE, Ariz., Dec. 12, 2024 /PRNewswire/ -- New survey data by GoDaddy (NYSE: GDDY) found consumers are shopping on social ...

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TEMPE, Ariz., Dec. 12, 2024 /PRNewswire/ -- New survey data by GoDaddy  found consumers are shopping on social media often, but maybe not the platforms you'd expect.More than 1 in 5 of the 1,500 U.S. consumers surveyed in September make purchases on social media platforms at least weekly, and the top platform was…There are generational differences in where people shopMillennials are most likely to shop on Facebook than any other generation, with Gen X and Boomers seeming as interested in the platform as Gen Z. When asked if they purchased from Facebook in the last three months:. Instagram was Gen Z and Millennials' second most used platform for purchases made on a social platformin the last three months:. Only 1 in 10 Gen Z (9%) and Millennials (12%) say their purchases on social media are planned ahead of time. 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When asked if they purchased from Facebook in the last three months:\n\nGen Z – 31% said yes\nMillennials – 52% said yes\nGen X and Boomers – 35% said yes\n\nGen Z is most likely to shop on TikTok. When asked if they purchased from TikTok in the last three months:\n\nGen Z – 52% said yes\nMillennials – 37% said yes\nGen X and Boomers – 12% said yes\n\nInstagram was Gen Z and Millennials' second most used platform for purchases made on a social platform in the last three months:\n\nGen Z – 44% made a purchase\nMillennials – 39% made a purchase\nGen X and Boomers – 12% made a purchase\n\nYounger consumers are shopping often and impulsively\n\nOnly 1 in 10 Gen Z (9%) and Millennials (12%) say their purchases on social media are planned ahead of time\nMore than half of Gen Z (62%) and Millennials (56%) make purchases on social media platforms at least monthly, while 1 in 5 (21%) Gen Z and Millennials make several purchases a week on social media platforms\n\nGen Z and Millennials are spending in similar ways\n\nThe majority of Gen Z (80%) and Millennials (79%) have made purchases on social media, compared to just half of Gen X and Boomers (51%)\nAmong those who have made purchases on social media, the top three categories were fashion and clothing (37%), food (22%), and electronics (10%)\nGen Z (44%) and Millennials (38%) said they would not spend more than $50 on items purchased via social media\n\nLegitimacy and shipping concerns can stop a purchase\n\nUncertainty about the legitimacy of a business is the primary barrier to purchasing items from social media, cited by nearly half (47%) of consumers across all generations\nShipping issues were a big cause of concern for nearly half Gen Z (46%) and Millennials (47%), citing that high shipping costs or long shipping waits would deter them from buying\n\n\"Consumers are actively shopping on social platforms in ways that may surprise small business owners,\" said GoDaddy Trends Expert Amy Jennette. \"Small businesses that have convenient, shoppable posts directly within a social platform will be a step ahead of the competition. Entrepreneurs need more than a social profile, otherwise they're leaving money on the table.\"\nWhen considering the social platforms small businesses should prioritize, most Millennials (67%) feel strongly that small businesses should maintain a presence on Facebook compared to other generations, which aligns with their shopping habits. \nThe table below outlines which social platforms each age group expects a small business to be present. (For example, 61% of Gen Z consumers expect businesses to be on Instagram.) \n\n\n\n\nSocial Media Platform   \nGen Z   \nMillennials    \nGen X and Boomers \n\n\nFacebook   \n49 % \n67 % \n47 % \n\n\nInstagram   \n61 % \n49 % \n19 % \n\n\nTikTok   \n48 % \n30 % \n13 % \n\n\nSnapchat   \n24 % \n14 % \n5 % \n\n\nX   \n22 % \n19 % \n8 % \n\n\nThreads   \n7 % \n7 % \n4 % \n\n\nDo not expect a small business to have an online presence   \n5 % \n6 % \n17 % \n\n\n\n\nE-commerce small businesses should take note of which social platforms their target audiences are shopping on and update their business' social media profiles to provide convenient shopping experiences for consumers.\nGoDaddy helps entrepreneurs sell their products across social media platforms from one central GoDaddy Dashboard. Small businesses with an online store can quickly sync their product catalog and create direct checkout listings, so social media users buy directly through the social platform to help convert the sale. \nTo learn more about GoDaddy and its products, visit www.GoDaddy.com.\nAbout GoDaddyGoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.\nSource: GoDaddy Inc.\n\n  \n\n View original content to download multimedia:https://www.prnewswire.com/news-releases/9-in-10-gen-z-and-millennials-impulse-buy-on-social-media-godaddy-survey-reveals-302329677.html\nSOURCE GoDaddy Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2490386334"}