JetBlue will try classing things up after a Spirit Airlines merger collapsed

Quartz12-12

A JetBlue Airways plane - Photo: Kevin Carter (Getty Images) JetBlue (JBLU) has a lot of work to do to succeed as a standalone airline following its abandoned merger with now-bankrupt Spirit ...

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JetBlue  has a lot of work to do to succeed as a standalone airline following its abandoned merger with now-bankrupt Spirit Airlines. Speaking to The Wall Street Journal, executives from the airline said that their plans are to pivot to offering more high-end options for flyers.“We want it to be accessible for people who want to fly domestic first and maybe can’t afford to do it on the legacy carriers,” CEO Joanna Geraghty told the paper without clarifying what that might mean in terms of pricing.JetBlue has a unique place in the U.S. airline industry. It doesn’t have the size of a so-called “legacy” carrier like Delta Air Lines  or United Airlines , and it doesn’t compete for market share by offering the cheapest fares like Spirit or Frontier Airlines .Though the latter category of carrier is beginning to develop fancier options for its budget-conscious clientele, that kind of pivot might prove difficult for companies that have long made","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0433182093.SGD":"First Eagle Amundi International AS-C SGD","LU0980610538.SGD":"Natixis Harris Associates US Equity RA SGD-H","CMCSA":"康卡斯特","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","IE00B894F039.SGD":"Legg Mason ClearBridge - US Aggressive Growth A Acc SGD-H","BK4008":"航空公司","LU0068578508.USD":"First Eagle Amundi International Cl AU-C USD","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4507":"流媒体概念","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","BK4566":"资本集团","LU0208291251.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","BK4100":"有线和卫星","DAL":"达美航空","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","IE00BFMHRM44.USD":"NEUBERGER BERMAN GLOBAL EQUITY MEGATRENDS \"A\" (USD) ACC","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","BK4550":"红杉资本持仓","BK4500":"航空公司","UAL":"联合大陆航空","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","LU1894683264.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) ACC","LU1201861249.SGD":"Natixis Harris Associates US Equity PA SGD-H","LU1150488218.USD":"First Eagle Amundi Income Builder AU2-MD USD","LU0320765489.SGD":"FTIF - Franklin Mutual US Value A Acc SGD","LU1894683348.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) INC","ULCC":"Frontier Group Holdings, Inc.","LU0070302665.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) ACC","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","BK4581":"高盛持仓","LU1059921491.USD":"NORDEA 1 GLOBAL STABLE EQUITY \"HB\" (USDHDG) ACC","LU1150488135.SGD":"First Eagle Amundi Income Builder AHS-MD SGD-H","LU0648001328.SGD":"Natixis Harris Associates US Equity RA SGD","LU0868494617.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) ACC","SAVE":"Spirit Airlines","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","LU0985489474.SGD":"First Eagle Amundi International AHS-C SGD-H","LU1074936037.SGD":"JPMorgan Funds - US Value A (acc) SGD","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","LU0878866978.SGD":"First Eagle Amundi International AHS-QD SGD-H","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","JBLU":"捷蓝航空","IE00B19Z9P08.USD":"LEGG MASON CLEARBRIDGE US AGGRESSIVE GROWTH \"A\" (USD) INC","BK4539":"次新股"},"translate_title":"精神航空合并失败后，捷蓝航空将尝试对事情进行分类","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ULCC":1,"UAL":1,"SAVE":1,"DAL":1,"CMCSA":1,"JBLU":0.9},"content_text":"A JetBlue Airways plane - Photo: Kevin Carter (Getty Images)\n \n\nJetBlue (JBLU) has a lot of work to do to succeed as a standalone airline following its abandoned merger with now-bankrupt Spirit Airlines. Speaking to The Wall Street Journal, executives from the airline said that their plans are to pivot to offering more high-end options for flyers.\n“We want it to be accessible for people who want to fly domestic first and maybe can’t afford to do it on the legacy carriers,” CEO Joanna Geraghty told the paper without clarifying what that might mean in terms of pricing. \nJetBlue has a unique place in the U.S. airline industry. It doesn’t have the size of a so-called “legacy” carrier like Delta Air Lines (DAL) or United Airlines (UAL), and it doesn’t compete for market share by offering the cheapest fares like Spirit or Frontier Airlines (ULCC). \nThough the latter category of carrier is beginning to develop fancier options for its budget-conscious clientele, that kind of pivot might prove difficult for companies that have long made themselves synonymous with no-frills flying.\n“I think we’re in a much better spot than some of our [ultralow-cost carrier] brethren who are out there saying, ‘Oh I have a premium product now, too,’” JetBlue President Marty St. George told the Journal.\nCNBC (CMCSA) reports that St. George told employees in a memo that JetBlue is preparing a short-haul version of its Mint class. The category features lie-flat seats for cross-country or international flights and includes a special menu for inflight meals.\n“Since launching Mint over a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,’” he reportedly wrote.\nIn a statement shared with Quartz, the company said that in 2026, “all non-Mint aircraft will be equipped with domestic first seating, including three rows on the A321neo, A321ceo, and A320, and two rows on the A220,” adding that “while comparable to U.S. domestic first class, it will be offered all across our network where Mint does not operate.”\nJetBlue is cutting several unprofitable routes, including flights from New York JFK to Miami, Austin, and Houston. The airline will redeploy its premium Mint service to high-demand markets as it seeks to attract more business travelers.\n“If we can’t get national scale, by God, we’re going to get regional scale,” Geraghty said. \n For the latest news, Facebook, Twitter and Instagram.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2490602498"}