Advertising Industry To Hit $1 Trillion, Dominated By The New 'Big 5'

Blockhead12-10

Just five companies are expected to grab more than half of global ad dollars this year, with the advertising industry set to exceed $1 trillion in revenue for the first time. Those companies include ...

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The rise of Big Tech is seen behind a big ad agency merger.","collect":0,"end_time":0,"defaultTopTitle":"investors.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"89988":"阿里巴巴-WR","SGXZ99366536.SGD":"United Global Innovation A Acc SGD-H","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","BK4525":"远程办公概念","LU0080751232.USD":"富达环球多元动力基金A","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","BABA":"阿里巴巴","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU0608807946.USD":"TEMPLETON EMERGING MARKETS DYNAMIC INCOME \"A\" Q (USD) INC","LU0048597586.USD":"富达亚洲焦点A","LU0310799852.SGD":"FTIF - Templeton Global Equity Income A MDIS SGD","LU1839511570.USD":"WELLS FARGO GLOBAL FACTOR ENHANCED EQUITY \"I\" (USD) ACC","WMT":"沃尔玛","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","09988":"阿里巴巴-W","LU1934455863.HKD":"AB SICAV I LOW VOLATILITY TOTAL RETURN EQUITY PORT \"A\" (HKD) ACC","IPG":"埃培智","BK1521":"挪威政府全球养老基金持仓","LU1048484197.HKD":"ALLIANZ CHINA MULTI INCOME PLUS \"AT\" (HKD) ACC","HBBD.SI":"Alibaba HK SDR 5to1","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU0689472784.USD":"安联收益及增长基金Cl AM AT Acc","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","LU0106261372.USD":"SCHRODER ISF US LARGE CAP \"A\" ACC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","LU1548497426.USD":"安联环球人工智能AT Acc","META":"Meta Platforms, Inc.","COST":"好市多","LU1861558580.USD":"日兴方舟颠覆性创新基金B","CPNG":"Coupang, Inc.","LU1778281490.HKD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (HKD) INC","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","AMZN":"亚马逊","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU2362541273.HKD":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (HKD) ACC","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","OMC":"宏盟集团","SG9999014880.SGD":"大华全球优质成长基金Acc SGD","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU0359201612.USD":"贝莱德中国基金A2","LU0433182093.SGD":"First Eagle Amundi International AS-C SGD","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","GOOG":"谷歌","IPG.AU":"IPD GROUP LTD","GOOGL":"谷歌A","CHWY":"Chewy, Inc.","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A"},"translate_title":"广告业将达到1万亿美元，由新的“五大”主导","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"WMT":1,"IPG.AU":1,"IPG":1,"META":1,"GOOGL":1,"CPNG":1,"COST":1,"OMC":1,"CHWY":1,"AMZN":1,"GOOG":0.9,"BABA":0.6,"HBBD.SI":0.6,"09988":0.6},"content_text":"Just five companies are expected to grab more than half of global ad dollars this year, with the advertising industry set to exceed $1 trillion in revenue for the first time.\nThose companies include Amazon (AMZN), Alphabet (GOOGL) and Meta (META), along with China's Alibaba (BABA) and privately held ByteDance, the Financial Times reported, citing a new Group M report.\nThose five leaders are far different from the traditional Big 5 ad agencies that dominated the pre-social media advertising landscape. As a result, traditional players are regrouping as Big Tech and artificial intelligence continue to ascend in (and disrupt) the global advertising market.\nOne of the fastest-rising names on the S&P 500 Monday was Interpublic Group (IPG), one of the world's largest legacy ad agencies, which announced plans to merge with peer Omnicom Group (OMC).\n\n\n\n↑\nX\n\n\n\n\nTrump Wants To Increase Tariffs On Trading Partners. What That Plan Means For Investors.\n\n\nSee All Videos\n\n\n\n\nNOW PLAYING\nTrump Wants To Increase Tariffs On Trading Partners. What That Plan Means For Investors.\n\n\n\n\nDigital Pushes Advertising Industry Above $1 Trillion\nMedia agency GroupM issued a report estimating that global advertising revenue will rise 9.5% in 2024, climbing a further 7.7% in 2025 to $1.1 trillion. Digital advertising continues to power growth at the expense of traditional advertising channels such as television, print and radio. The firm said in a new report that digital advertising will account for 73% of total advertising in 2025 and almost 77% in 2029.\nAdvertising growth is outpacing GroupM's expectations despite macroeconomic uncertainties in major ad markets. It expects most of the growth to benefit the largest sellers of digital advertising from the technology sector — such as Alphabet's YouTube, Meta's Facebook and ByteDance's TikTok — rather than advertising agencies and other marketing service providers.\nBut the report warned that possible tariff wars and a stronger dollar after Donald Trump's presidential election win could chill the advertising market.\nAlphabet stock rose less than 1% on Monday, trading about 4% below a 182.49 buy point. Meta fell in buy range.\n\nOmnicom And Interpublic To Merge\nOn Monday, Omnicom Group said that it has agreed to buy rival Interpublic Group in a $13.25 billion, all-stock deal. The merger of the two major ad agencies would create the world's largest advertising company, with more than $25 billion in combined revenue.\nIt would reduce the traditional \"Big 5\" ad agencies to the \"Big 4.\"\nInterpublic investors would receive 0.344 Omnicom shares for each share held. The deal is expected to be accretive to earnings for shareholders of both companies, according to their news release. Interpublic stock surged 13% in early trade Monday, trimming that gain to 3.5% at the close. Omnicom sank more than 10%.\n\"We are pretty confident this is not going to create any regulatory issues,\" Reuters quoted Omnicom CEO John Wren telling analysts on a call.\n\"The world isn't divided into four companies — you have things like Google, Facebook, Amazon ... servicing people's marketing needs,\" Wren added.\n\n'Top Stocks For E-commerce Growth'\nMeanwhile, e-commerce sales continue to fuel digital retail advertising growth.\nIn a note to clients on Monday, Bank of America analysts projected that global e-commerce will grow 8% through 2030, with the e-commerce share of total retail sales expanding to 29%.\nThe firm named Amazon and Alibaba as \"our top stocks for global e-commerce growth and earnings exposure,\" along with smaller internet retailers Chewy (CHWY), Korea's Coupang (CPNG), and Singapore-based Sea (SE).\nAmazon stock pegged a new high on Monday, building on a successful November earnings breakout. But it closed fractionally lower. Alibaba surged 7.5% on China stimulus plans, still below a falling 50-day moving average. But Chewy, Coupang and Sea shares fell.\n\nTraditional retailers like Walmart are growing digital advertising revenue as well. Both Walmart (WMT) and Costco (COST) have blurred the lines between offline and online retail.\nShares of Walmart fell on Monday, after chalking up record highs every day last week. Costco also retreated.\nPlease follow Aparna Narayanan on X @IBD_Aparna for more coverage.\nYOU MAY ALSO LIKE:\nBest Growth Stocks To Buy And Watch: See Updates To IBD Stock Lists\nJoin IBD Live And Learn Top Chart Reading And Trading Techniques From Pros\nLearn How To Time The Market With IBD's ETF Market Strategy\nFind The Best Long-Term Investments With IBD Long-Term Leaders","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2490864070"}