Google Unveils Mixed-Reality Headset With Samsung, Taking on Apple and Meta

Bloomberg12-13

(Bloomberg) -- Alphabet Inc.’s Google and Samsung Electronics Co. unveiled a joint push into the mixed-reality market, introducing a new operating system and headset in a bid to challenge devices from...

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They also showed off a Samsung-built headset code-named Project Moohan, taken from the Korean word for “infinite.”In contrast with Google’s approach, Apple has no plans to offer the Vision Pro’s software — visionOS — to outside device makers. For its part, Meta said this year that it’s developing a version of its Horizon operating system for third-party headsets, including ones from Asustek Computer Inc. and Lenovo Group Ltd. Meta also has previewed a pair of next-generation","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0265550946.USD":"BGF SYSTEMATIC GLOBAL ENHANCED EQUITY YIELD \"A5\" (USD) INC","LU2764263039.SGD":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (SGDHDG) ACC","LU0048573561.USD":"FIDELITY AMERICA \"A\" (USD) INC","LU2242650005.HKD":"FIDELITY FUNDS GLOBAL MULTI ASSET DYNAMIC \"A\" (HKD) ACC","LU1935043536.SGD":"MANULIFE GF GLOBAL MULTI-ASSET DIVERSIFIED INCOME \"AA\" (SGDHDG) INC A","LU0823421333.USD":"BNP PARIBAS DISRUPTIVE TECHNOLOGY \"C\" (USD) ACC","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","BK4581":"高盛持仓","SSNLF":"三星电子","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","AAPL":"苹果","LU0048584097.USD":"FIDELITY FUNDS  GLOBAL THEMATIC OPPORTUNITIES \"A\" (USD) INC","LU1280957306.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQUITIES \"AUP\" (USD) INC","LU0130518102.USD":"HARRIS ASSOCIATES GLOBAL EQUITY \"R\" INC","SG9999000418.SGD":"Aberdeen Standard Global Technology SGD","LU2097344357.USD":"SCHRODER ISF SUSTAINABLE MULTI-ASSET INCOME \"A\" (USDHDG) ACC","LU0310799852.SGD":"FTIF - Templeton Global Equity Income A MDIS SGD","LU2125154935.USD":"ALLSPRING (LUX) WF GLOBAL EQUITY ENHANCED INCOME \"I\" (USD) INC","META":"Meta Platforms, Inc.","LU2083900584.USD":"HSBC GIF US INCOME FOCUSED \"AM2\" (USD) INC","GOOG":"谷歌","LU1934455863.HKD":"AB SICAV I LOW VOLATILITY TOTAL RETURN EQUITY PORT \"A\" (HKD) ACC","GOOGL":"谷歌A","LU2361044949.HKD":"WELLINGTON US QUALITY GROWTH \"A\" (HKD) ACC","LU1868836757.USD":"CT (LUX) I AMERICAN FUND \"2\" (USD) ACC","LU0006306889.USD":"SCHRODER ISF US LARGE CAP \"A\" (USD) INC AV","LU0553294199.USD":"BGF GLOBAL EQUITY INCOME \"A5G\" (USD) INC","BK4592":"伊斯兰概念","LU0724617625.USD":"BGF GLOBAL ALLOCATION \"A4\" (USD) INC","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU1059921491.USD":"NORDEA 1 GLOBAL STABLE EQUITY \"HB\" (USDHDG) ACC","LU0788109477.HKD":"BGF GLOBAL ALLOCATION \"A2\" (HKDHGD) ACC","BK4571":"数字音乐概念","BK4576":"AR","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","BK4525":"远程办公概念","LU1201861165.SGD":"Natixis Harris Associates Global Equity PA SGD","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU1496350171.SGD":"FRANKLIN DIVERSIFIED BALANCED \"A\" (SGDHDG) ACC","LU2756315318.SGD":"ALLIANZ INCOME AND GROWTH \"AMG\" (SGDHDG) INC A","USJW.SI":"ALPHAB 3xLongSG261006","LU0476273544.USD":"CT (LUX) I GLOBAL TECHNOLOGY \"BU\" (USD) ACC","LU1629891620.HKD":"ALLIANZ INCOME AND GROWTH \"AMG2\" (H2-HKD) INC","LU0557290698.USD":"施罗德环球可持续增长基金","LU2420271590.USD":"ALLIANZ SELECT INCOME AND GROWTH \"AT\" (USD) ACC","LU0943347566.SGD":"安联收益及增长平衡基金AM H2-SGD","LU0784384876.USD":"Blackrock Global Multi-Asset Income A6 USD","LU1880398554.USD":"AMUNDI FUNDS GLOBAL EQUITY \"A2\" (USD) INC","LU2250418816.HKD":"BGF WORLD TECHNOLOGY \"A\" (HKD) ACC"},"translate_title":"谷歌与三星推出混合现实耳机，挑战苹果和Meta","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1,"GOOG":1,"GOOGL":1,"SSNLF":0.9,"META":0.9,"USJW.SI":0.6},"content_text":"(Bloomberg) -- Alphabet Inc.’s Google and Samsung Electronics Co. unveiled a joint push into the mixed-reality market, introducing a new operating system and headset in a bid to challenge devices from Apple Inc. and Meta Platforms Inc.\nIn what they called a collaboration as “one team,” the two companies announced a version of Google’s Android software for XR — shorthand for extended reality, which refers to a range of virtual- and augmented-reality technologies. They also showed off a Samsung-built headset code-named Project Moohan, taken from the Korean word for “infinite.”\nThe two tech giants look to jump-start a market that’s been slow to take off. Apple’s $3,499 Vision Pro headset, released this year, remains a niche product — held back by its burdensome weight and hefty price tag. And Meta has had more success with smart glasses and cheaper VR headsets than higher-end mixed-reality devices.\nThe new Android will allow a range of companies to design their own XR devices — both headsets and lighter-weight glasses — while also taking advantage of the latest artificial intelligence advances. The hope is to replicate the success Google had with the original version of Android, which is used by most major smartphones. Companies like Sony Group Corp., Xreal Inc. and Lynx Mixed Reality have committed to build devices running the new operating system, Google said.\n“The time for XR is now,” Sameer Samat, a Google executive who oversees the Android ecosystem, said in an interview. “We’re not strangers to this space,” he said, referring to Google Glass, a precursor to today’s devices that flopped a decade ago. “The technology wasn’t quite ready at the time, but we never stopped believing in the vision of what XR could be.”\nMixed-reality devices blend real-world inputs with virtual reality, an immersive experience that’s long been associated with gaming. Augmented reality refers to the overlaying of data and graphics on the things users are seeing around them. \nSamat said Google had been developing Android XR for several years, but “took a pause” to rebuild the software around AI. The company’s AI features are now core to the operating system. For instance, glasses with Android XR can use external cameras to analyze a newly bought piece of furniture and then provide instructions to assemble it. On a headset, it can control actions like mapping out a vacation in Google Maps.\nThe companies are showcasing Android XR to potential partners at a developer-focused event in New York on Thursday. The first Android XR product to market will be the Samsung headset, which is set to debut sometime next year.\nIn contrast with Google’s approach, Apple has no plans to offer the Vision Pro’s software — visionOS — to outside device makers. For its part, Meta said this year that it’s developing a version of its Horizon operating system for third-party headsets, including ones from Asustek Computer Inc. and Lenovo Group Ltd. Meta also has previewed a pair of next-generation AR glasses called Orion. That’s a category Apple has yet to commit to publicly.\n“The Apple Vision Pro is an amazing device, but it’s one device,” Samat said. “We see a range of devices that will solve different problems in the ecosystem.”\nHe believes Android could power specialized headsets for gaming, watching videos, performing surgery or even professional cycling. “We expect Android XR to cover all of this,” Samat said.\nDuring a series of demonstrations at Google’s offices in Mountain View, California, the two companies showed the capabilities of Samsung’s headset as well as several Google-developed glasses prototypes.\nThe Samsung device resembles the Vision Pro, including its curved front, built-in speakers and high-resolution displays. It also has a similar ability to toggle between VR and AR modes, and an external battery pack that connects over a cable.\nThe hardware itself is encased in gray plastic with cushions, and it’s able to be worn with or without a light seal — a component that blocks outside light from hindering the experience. The battery pack is interchangeable and connects over USB-C. Samsung said that a range of different packs could be available with varying levels of battery life.\nThe major difference from the Apple Vision Pro is that the Samsung device feels lighter and more comfortable to wear for extended periods of time. It also features a large cushion for the back of a user’s head, plus an adjustable plastic piece that goes around the head. And the field of view on the Samsung device appears larger than on the Vision Pro, allowing a user to see more content at once.\nThe idea is to better distribute the weight, said Won-Joon Choi, head of research and development at Samsung’s mobile division. “We’ve done tons of studies” using people’s head data and simulations, he said, adding that “first impressions are very important.” The company believes comfort should be one of its top priorities when building a wearable device, Choi said.\nWith the Samsung product, users can double-tap the side to move between AR and VR mode. That means they can switch between seeing the outside world and more immersive environments, such as a mountain range or other VR backgrounds. Likewise, the Vision Pro allows users to choose their level of immersion by turning a watch-like crown. \nThe Android XR operating system itself is highly reminiscent of visionOS, allowing users to fill their space with multiple windows that can be moved and resized. It includes many of the core Android apps and Google services, including Maps, YouTube, Google TV, Photos, Docs and Chrome. The software can be used like a standard computer and controlled by a mouse and keyboard. \nThe Samsung device can also be operated by hand-and-eye control. The big difference from the Vision Pro — at least with the prototype device — is a user needs to lift their hands up to control certain items while looking at them. Vision Pro users are able to leave their hands in their laps. \nOverall, the interface was smooth to operate and included features that users expect from VR headsets, including immersive video playback. Like the latest version of visionOS, the software also includes a feature that can turn photos into 3D memories. It has a leg up on the Apple device, though, by providing the same feature for previously recorded videos.\nWhen it comes to providing content for the device, Google is planning to rely heavily on stereoscopic video that’s already available on YouTube. Apple has been funding its own original VR video for the Vision Pro and has been slowly making more material available. Like Apple, Google also will offer a software development kit for third-party applications. And it will run existing Android phone and tablet apps that users can access from the Google Play Store. \nSamsung wouldn’t say how much the headset will cost or exactly when it will go on sale next year, though the company hinted that it would undercut the Vision Pro’s $3,499 price.\n“We’re doing a lot of research on what price point customers will feel comfortable paying,” Choi said. A Samsung representative added the company is “fully aware” that price has previously prevented this technology from being widely adopted.\nThe companies said the Samsung device is powered by Qualcomm Inc.’s XR2 Gen 2 chip for mixed-reality devices. Samsung representatives said the company started with a mixed-reality headset because it provides the “richest” experience, though glasses are also on its product road map.\nGoogle has its own hardware engineering team, which develops Pixel phones, smartwatches and other gadgets, but the company has no current plans to sell another VR headset. In 2016, Google launched Daydream, a VR headset that required the insertion of a phone. It was discontinued in 2019. \nSamsung, which has its own Tizen operating system for TVs, watches and certain phones, said it’s planning to work with Android XR over the long term. “We don’t see the benefit of working on another platform,” Choi said. \nThe first glasses prototypes demonstrated by Google are part of its Project Astra initiative. Android XR glasses can use AI to get chores done, in addition to offering features like turn-by-turn directions for pedestrians.\nThe prototypes rely on microLED-type technology created by Raxium, a company Google acquired two years ago to help it build augmented-reality glasses. The approach allows for bright images without using a lot of power. The glasses rely on external cameras to gather data and can sync up with a phone.\nGoogle didn’t say when it expects the first glasses with Android XR to be ready. The company is giving prototype pairs to testers and will “bring something to market when it makes sense,” Samat said.\n©2024 Bloomberg L.P.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2491339690"}