Snack Wraps, Cini Minis and More: Why Old Fast-Food Dishes Keep Coming Back

Investopedia12-14

Key Takeaways Fast-food and nostalgia have long been intertwined, and a number of chains are cashing in on the feeling.McDonald's recently announced the 2025 return of its Snack Wraps, which have been...

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Taco Bell and Burger King have also recently brought back items.Researchers have said people typically remember the past more fondly than they think of the present, especially when it comes to fast food.Fast-food giants McDonald's , Taco Bell and more are tapping into nostalgia to win back customers they may have lost to inflation in recent years.Research has shown that people tend to talk about the past more often than the present or future, and often think the past was better than the present. That feeling can be especially strong with fast food, which experts say people tend to associate with childhood memories, a connection the industry has worked for decades to cultivate—think \"Happy Meals,\" complete with toys and packaging tha","collect":0,"end_time":0,"defaultTopTitle":"investopedia.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","QSR":"餐饮品牌国际","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","BK4585":"ETF&股票定投概念","MCD":"麦当劳","BK4550":"红杉资本持仓","BK4504":"桥水持仓","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","LU2265009873.SGD":"Eastspring Investments - Global Growth Equity AS SGD-H","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","BK4566":"资本集团","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","FAST":"快扣","BK1215":"特殊消费者服务","IE0004445015.USD":"JANUS HENDERSON BALANCED \"A2\" (USD) ACC","BK4588":"碎股","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","LU0868494617.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) ACC","BK4581":"高盛持仓","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","03650":"KEEP","BK4534":"瑞士信贷持仓","YUM":"百胜餐饮集团","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","BK4209":"餐馆","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1  Acc SGD-H","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU1585245621.USD":"EASTSPRING INV GLOBAL LOW VOLATILITY EQUITY FUND \"A\" (USD) ACC B","IE00BFSS7M15.SGD":"Janus Henderson Balanced A Acc SGD-H"},"translate_title":"零食卷、Cini Minis等：为什么旧快餐菜肴不断回归","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"YUM":1,"03650":1,"FAST":1,"MCD":1,"QSR":1},"content_text":"Key Takeaways\nFast-food and nostalgia have long been intertwined, and a number of chains are cashing in on the feeling.McDonald's recently announced the 2025 return of its Snack Wraps, which have been off the menu nationally since 2016. Taco Bell and Burger King have also recently brought back items.Researchers have said people typically remember the past more fondly than they think of the present, especially when it comes to fast food.\n Fast-food giants McDonald's (MCD), Taco Bell and more are tapping into nostalgia to win back customers they may have lost to inflation in recent years.\n\n\n McDonald's earlier this month became the latest to revive an old offering when it announced the return of its Snack Wraps which were available nationally from 2006 to 2016. The fast-food giant confirmed the wraps will return next year, but didn't provide a specific date.\n\n\n\n\n The announcement followed the company's move to bring back its occasionally-available McRib earlier this month—and similar moves from other fast-food players in recent months.\n\n\n In October, Yum! Brands' (YUM) Taco Bell kicked off a \"decades\" menu, bringing back one item per decade from the 1960s, when the chain launched, through the 2000s, for a limited time. And Burger King, which is owned by Restaurant Brands International (QSR), last month reintroduced Cini Minis, miniature cinnamon rolls that left the menu in 2012, though that started in just two Florida markets.\n\n\n Social media often plays a role in reviving old menu items. Arby's parent Inspire Brands said earlier this year that \"potato cakes\" had been mentioned 10,000 times on social media since it discontinued the hashbrowns in 2021. Arby's named actor Kyle MacLachlan the leader of \"The Order of the Potato Cake,\" and launched a line of limited-edition merch when the side dish temporarily returned to menus in July.\n\n\n Of course, for every person who gets a taste of their favorite dish again, another is still looking for their fix. On social media, people responded to the McDonald's snack wrap announcement with requests for the return of deep-fried apple pies, the McSalad Shaker, and super-sized fries.\n\n\n  Nostalgia Is Powerful—But People Can Be Disappointed  \n Restaurants can run the risk that their reboots fall short of the public's expectations. \"The problem is people’s memories are fallible; they’re not perfect. So when the manufacturer brings back the old packaging or the old item, we’re disappointed because it isn’t exactly how we remember it,” Krystine Batcho, a professor of psychology at Syracuse University, told marketing firm Quikly.\n\n\n Research has shown that people tend to talk about the past more often than the present or future, and often think the past was better than the present. That feeling can be especially strong with fast food, which experts say people tend to associate with childhood memories, a connection the industry has worked for decades to cultivate—think \"Happy Meals,\" complete with toys and packaging that smiles back at you.\n\n\n Fast-food nostalgia has even inspired the fine-dining crowd. Chain, a pop-up restaurant in Los Angeles, specializes in upscale recreations of fast-food favorites. As of April, the waitlist to attend a Chain event was 25,000 names long, according to The New York Times.\n\nDo you have a news tip for Investopedia reporters? Please email us at\ntips@investopedia.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2491568340"}