HubSpot's (HUBS) artificial intelligence features should offer tailwinds over time to its key growth metrics as the company currently follows "proliferation" first and "monetize later" model, BofA Securities said in a note Monday.
HubSpot remains committed on integrating the small and medium business portion of the customer relationship management sector with a "unified" platform. The company generates huge amounts of unstructured data that combined with structured CRM data offers "a comprehensive data set and a meaningful advantage in the AI cycle," the brokerage wrote.
"Key differentiators are seamless integration of applications on an organically built platform and channel reach through 6,500 ad agency reseller partners."
BofA Securities raised HubSpot's price target to $850 from $780 and maintained a buy rating.
Its shares were up over 2% in recent trading.
Price: 738.32, Change: +16.46, Percent Change: +2.28
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