WeChat's New Features Likely to Boost Company's E-Commerce Sales -- Market Talk

Dow Jones12-20 16:05

0805 GMT - New features rolled out by Tencent's messaging app WeChat are likely to boost the company's e-commerce sales, according to Guotai Junan Securities analysts in a commentary. WeChat users now can use the "Send a Gift" feature to send items purchased from "WeChat Shops" to friends, a function expected to drive higher user engagement and boost e-commerce sales, the analysts say, describing the function as convenient to use. Shares are 2.9% higher at HK$427.00.(tracy.qu@wsj.com)

(END) Dow Jones Newswires

December 20, 2024 03:05 ET (08:05 GMT)

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