Integral Ad Science (IAS) said Thursday it is launching a partnership with Kwai for Business to provide advertisers with brand safety and suitability measurement.
Kwai for Business is the commercial platform of Kwai, a social media video app in Brazil, Integral Ad Science said.
The technology company also said it is launching its Total Media Quality service for Kwai's products to provide advertisers with viewability and invalid traffic measurement.
Financial details weren't provided.
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