Proya Cosmetics to Win Market Share in China While Rivals Struggle -- Market Talk

Dow Jones12-17 03:00

1400 ET - Chinese beauty company Proya Cosmetics will be one of the winners in the Asian giant's market while its main Western competitors Estée Lauder and L'Oréal continue to struggle, Jefferies analysts say in a research note. The company has a solid management execution capability, strong research and development, efficient online market operations and an optimal communication with investors, the analysts say. "Proya's equity story is viewed as its brand share gain and consumption upgrades in the long-term, in our opinion," the analysts say. Its upcoming focus will likely be increasing average ticket size via larger and more units per transactions, recruiting new customers to reach 190 million from 120 million currently, and taking brand share from competitors whose price range is around to the equivalent of $55 to $140. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

December 16, 2024 14:00 ET (19:00 GMT)

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