Carnival to Continue Increased Marketing, Optimization Push -- Market Talk

Dow Jones2024-12-21

1237 ET - Carnival's increased marketing efforts are paying off, as both new-to-cruise and repeat guests were each up double-digit percentages in 2024. The cruise operator has launched market-specific campaigns across all of its brands, and it will continue working to increase awareness and consideration for cruise travel globally, CEO Josh Weinstein says on a call with analysts. At the same time, he says the company has sharpened its yield management techniques, optimizing its booking curves and driving ticket prices and onboard spending higher. "While all of these efforts are already in flight and clearly working, we have even more in store to continue the momentum," Weinstein says. Carnival rises 5.7% after the company swung to a profit and posted higher revenue in its recent quarter. (connor.hart@wsj.com)

(END) Dow Jones Newswires

December 20, 2024 12:37 ET (17:37 GMT)

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