Google to require FCA registration for crypto ads targeting the UK

CoinMarketCap12-21 15:29

Google advertisements promoting digital asset exchanges and wallets in the United Kingdom must register with the country’s financial services regulator when a new Google policy update takes effect in ...

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Google also announced that it will permit ads for hardware wallets designed to store private keys for cryptocurrencies, non-fungible tokens , or other digital assets, as long as they do not provide additional services such as buying, selling, or trading.While Google Ads did not specify any further requirements ","collect":0,"end_time":0,"defaultTopTitle":"coinmarketcap.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"GOOG":"谷歌","LU0006306889.USD":"SCHRODER ISF US LARGE CAP \"A\" (USD) INC AV","LU0426417589.USD":"NINETY ONE GSF GLOBAL FRANCHISE \"A\" (USD) INC","USJW.SI":"ALPHAB 3xLongSG261006","LU0203201768.USD":"AB SICAV I - ALL MARKET INCOME PORTFOLIO \"AX\" (USD) INC","LU0689472784.USD":"安联收益及增长基金Cl AM AT Acc","GOOGL":"谷歌A","SG9999014898.SGD":"United Global Quality Growth Fund Dis SGD","LU2417539215.USD":"ALLIANZ GLOBAL INCOME \"AMF\" (USD) INC","LU0225283273.USD":"SCHRODER ISF GLOBAL EQUITY ALPHA \"A\" (USD) ACC","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","LU1674673428.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AC\" (USD) ACC","LU2552382215.SGD":"WELLINGTON US BRAND POWER \"A\" (SGDHDG) ACC","LU1951198990.SGD":"Natixis Thematics AI & Robotics Fund H-R/A SGD-H","BK4514":"搜索引擎","LU1868836914.USD":"CT (LUX) I AMERICAN \"3\" (USD) ACC","IE0009356076.USD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A2\" (USD) ACC","LU0289941410.SGD":"AB FCP I Dynamic Diversified AX SGD","LU1066051811.HKD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (HKD) INC","LU0878866978.SGD":"First Eagle Amundi International AHS-QD SGD-H","LU1316542783.SGD":"Janus Henderson Horizon Global Technology Leaders A2 SGD","LU1069347547.HKD":"AB SICAV I - GLOBAL VALUE PORTFOLIO \"AD\" (HKD) INC","LU1496350502.SGD":"FRANKLIN DIVERSIFIED DYNAMIC \"A\" (SGDHDG) ACC","LU1923623000.USD":"Natixis Thematics AI & Robotics Fund R/A USD","BK4554":"元宇宙及AR概念","LU1917777945.USD":"安联专题基金Cl AT Acc","SG9999014914.USD":"UNITED GLOBAL QUALITY GROWTH (USDHDG) INC","LU2491050071.SGD":"WELLINGTON SUSTAINABLE OUTCOMES \"A\" (SGDHDG) ACC","LU0238689110.USD":"贝莱德环球动力股票基金","BK4534":"瑞士信贷持仓","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","BK4507":"流媒体概念","LU0170899867.USD":"EASTSPRING INVESTMENTS WORLD VALUE EQUITY  \"A\" (USD) ACC","LU0154236417.USD":"BGF US FLEXIBLE EQUITY \"A2\" ACC","LU2089284900.SGD":"Allianz Global Sustainability Cl AM Dis H2-SGD","FCA":"First Trust China AlphaDEX Fund","LU2028103732.USD":"ALLIANZ GLOBAL SUSTAINABILITY \"AMG\" (USD) INC","LU0267386448.USD":"FIDELITY FIRST ALL COUNTRY WORLD \"A\" (USD) INC","BK4527":"明星科技股","BK4550":"红杉资本持仓","LU0345769128.USD":"NINETY ONE GSF GLOBAL EQUITY \"A\" (USD) ACC","BK4588":"碎股","LU0965509010.AUD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (AUDHDG) INC","LU1691799644.USD":"Amundi Funds Polen Capital Global Growth A2 (C) USD","IE00B5949003.HKD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A\" (HKD) ACC"},"translate_title":"谷歌要求针对英国的加密货币广告在FCA注册","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOOGL":1,"GOOG":1,"FCA":1,"USJW.SI":0.6},"content_text":"Google advertisements promoting digital asset exchanges and wallets in the United Kingdom must register with the country’s financial services regulator when a new Google policy update takes effect in January 2025. \nThe search engine company said that starting on Jan. 15, 2025, advertisers offering crypto exchange products and services in the UK will be allowed to advertise if they meet certain requirements. \nFor crypto exchanges and software wallets, Google said it would allow ads to promote these products if they are registered with the Financial Conduct Authority (FCA). \n\n\nGoogle will update crypto ad requirements in the UK. Google Ads\n\n\nGoogle expects advertisers to comply with local laws\nGoogle also announced that it will permit ads for hardware wallets designed to store private keys for cryptocurrencies, non-fungible tokens (NFTs), or other digital assets, as long as they do not provide additional services such as buying, selling, or trading.\nWhile Google Ads did not specify any further requirements for these hardware wallets, the company expects advertisers to comply with local regulations. Google wrote: \n\n “As a reminder, we expect all advertisers to comply with the local laws for any area that their ads target. This policy will apply globally to all accounts that advertise these financial products.”\n\nThis means that advertisers wanting to show crypto-related ads on Google must look into the local regulations of the jurisdictions they want their ads to appear and meet the requirements set by the financial regulators in those areas. \nRelated: Google touts ‘new agentic era’ with AI agents powered by Gemini 2.0\nRegulators combat unauthorized crypto promotions\nThe new update comes as regulators work on combating crypto-related advertising within their jurisdictions.  \nOn Dec. 16, the FCA warned against a Solana-based memecoin and NFT project called “Retardio.” The regulator cited concerns over unauthorized promotions targeting UK customers. The regulator said that because the firm is not registered, consumers engaging with the project might not get their money back if the company goes out of business. \nMeanwhile, Nigeria’s Securities and Exchange Commission (SEC) also tightened its regulations for marketing and promoting crypto products. The SEC said that virtual asset service providers and social influencers must get permission from the agency before publishing any crypto ads. \nMagazine: Rise of MicroStrategy clones, Asia dominates crypto adoption: Asia Express 2024 review","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.3","shortVersion":"4.29.3","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2493347280"}