** Playa Hotels & Resorts PLYA.O shares rise 10.5% to $10.62 premarket
** Hyatt Hotels H.N in exclusive talks with Playa on strategic options, including a takeover
** Playa's market cap is $1.17 bln and Hyatt's is $15.35 bln
** Exclusivity talks until Feb 3 or a deal is struck, but there is no guarantee of any transaction happening, Co says
** Hyatt has a 9.99% stake in Playa
** Avg rating on PLYA is 'buy', with $12.50 median PT -LSEG data; Avg rating on Hyatt is 'hold' -LSEG data
** YTD, PLYA has risen ~11%, while H has jumped 22.6%
(Reporting by Abhinav Parmar in Bengaluru)
((Abhinav.Parmar@thomsonreuters.com;))
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