Unity Software Stock Jumps. It May Be a Roaring Kitty Thing. -- Barrons.com

Dow Jones01-02

By George Glover

Unity Software stock was spiking on Thursday. Keith Gill, the investor better known by his YouTube username Roaring Kitty, might have something to do with it.

Shares in the videogame engine developer were up 14.3% to $25.68. The S&P 500 rose 0.5%.

GameStop stock, which is closely associated with Gill after his analysis triggered the January 2021 short squeeze, climbed 2.1% early Thursday.

Animal spirits seem to be out in force to start the new year. Other speculative assets, like Bitcoin and crypto-related stocks, were also rising -- MicroStrategy was up 6.5% in early trading.

There wasn't any news about Unity overnight, and the stock is coming off a tough year where it tumbled 39%. Shares in competitor Electronic Arts were up 7.8% over the same period.

But Gill may be behind the move. Late Wednesday, he posted a GIF of the comedian Dave Chappelle impersonating the R&B and funk singer Rick James on X. "Unity" is the name of the final track on James' 1983 album Cold Blooded.

According to FactSet data, a block of 1.32 million Unity Software shares changed hands late Tuesday, although there's no evidence that Gill was behind the trade.

Roaring Kitty's cryptic social-media posts have confounded investors for years -- and at the start of 2025, it looks like he's up to his old tricks once again.

Write to George Glover at george.glover@dowjones.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

 

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January 02, 2025 10:04 ET (15:04 GMT)

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