Was Roaring Kitty Behind a Super-Freaky Spike in Unity Software's Stock? -- WSJ

Dow Jones01-03

By Caitlin McCabe

It's a new year, and there's a new hot stock on Wall Street-but not much to explain its sudden volatility.

Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains. San Francisco-based Unity makes tools for creating videogames and other applications, and has a market value of some $9 billion.

Trading in the stock exploded early Thursday, with volumes far exceeding its 2024 average. One online theory to explain the sudden interest? The meme lord Roaring Kitty, or Keith Gill.

Gill is an individual investor who shot to fame in 2021 by betting on GameStop, the chain of videogame stores. Gill, who also goes by DeepF-ingValue, is widely credited with sparking a frenzy over GameStop, which became one of the most popular meme stocks.

Late Wednesday, Roaring Kitty's X account posted a GIF taken from a sketch in which the comedian Dave Chappelle plays the singer Rick James. The sketch shows Chappelle wearing a ring saying "Unity"-a title of a James song.

Followers and fans quickly tried to decode the post, suggesting it might relate to GameStop, or to Unity Software.

The post didn't include any other information, and Gill didn't immediately respond to a request for comment. It isn't clear if he holds or has previously held a position in Unity.

Gill has returned to prominence in recent months, sometimes making cryptic social-media posts. Read our deep dive on him here:

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

January 02, 2025 12:00 ET (17:00 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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San Francisco-based Unity makes tools for creating videogames and other applications, and has a market value of some $9 billion. \n\n\n     Trading in the stock exploded early Thursday, with volumes far exceeding its 2024 average. One online theory to explain the sudden interest? The meme lord Roaring Kitty, or Keith Gill. \n\n\n     Gill is an individual investor who shot to fame in 2021 by betting on GameStop, the chain of videogame stores. Gill, who also goes by DeepF-ingValue, is widely credited with sparking a frenzy over GameStop, which became one of the most popular meme stocks. \n\n\n     Late Wednesday, Roaring Kitty's X account posted a GIF taken from a sketch in which the comedian Dave Chappelle plays the singer Rick James. 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