Be Friends Holding (HKG:1450) reported a total gross merchandise volume (GMV) of about 6.22 billion yuan in the fourth quarter of 2024, up 21.25% from a year earlier, according to a Thursday filing with the Hong Kong bourse.
The live-streaming e-commerce and new media marketing services company's cumulative GMV for the four quarters of 2024 was about 15.1 billion yuan, a 19.58% increase from the prior year.
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