** Shares of Persimmon PSN.L rise as much as 7.4% to 1,134.50p, stock top pct gainer on FTSE 100 .FTSE index
** British housebuilder forecasts its 2024 earnings to be around the upper end of market view, buoyed by improved sales and pricing strength
** Co built 10,664 homes in 2024, up 7%, and ahead of market expectations
** Says forward sales position - a key industry measure which gauges near-term demand - up 8% to 1.15 billion pounds ($1.40 billion) by the end of last year
** Hargreaves Lansdown analysts say Persimmon looks to have turned a corner having experienced buyer demand consistently higher throughout 2024, giving the group a solid platform to build on over the rest of 2025
** Persimmon's FTSE 100 peers Taylor Wimpey TW.L up 2.2%, Barratt Redrow BTRW.L gains 2.4%, Vistry VTYV.L up 2.4%
($1 = 0.8187 pounds)
(Reporting by Aby Jose Koilparambil in Bengaluru)
((abyjose.koilparambil@thomsonreuters.com))
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