LVMH Gains on Strong U.S. Demand, Morgan Stanley Sees More Upside

GuruFocus.com01-27

LVMH Moet Hennessy - Louis Vuitton (LVMHF) (LVMUY) shares extended their strong start to 2025 after Morgan Stanley upgraded the stock to Overweight from Equal-weight on Monday. The firm cited improving industry trends and stronger brand prospects as key factors in its bullish stance.

    LVMH is notably one of the most U.S.-exposed luxury stocks, benefiting from rising demand between Q3 and Q4. On valuation, LVMH trades at a forward P/E of 24.8x, compared to its 10-year range of 16.3x, and remains at a discount to Hermes (HESAY).

    Earlier this month, LVMH reclaimed its position as Europe's largest company by market cap after an 8.3% rally. Shares have now surged more than 20% in the first four weeks of 2025.

    This article first appeared on GuruFocus.
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