Kate Spade's Turnaround Plan: Fewer Bags -- WSJ

Dow Jones02-06

By Suzanne Kapner

Kate Spade's plan to turn around its sliding sales? Reduce choices for consumers.

By the fall, the brand will cut the number of handbag styles it offers by 15%, Tapestry Chief Executive Joanne Crevoiserat said. This will help the big ideas cut through the clutter, she said. Kate Spade also plans to sharpen designs and elevate its handbag styles.

Tapestry Thursday reported a 10% drop in Kate Spade sales in the latest quarter-a contrast to the strong sales growth of Tapestry's Coach brand.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

February 06, 2025 12:00 ET (17:00 GMT)

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