** Shares of Future Plc FUTR.L rise as much as 4.7% to 979.5p, stock among top pct gainers on FTSE 250 .FTMC
** The UK-based publishing company says its business-to-consumer business saw "continued improvement" in U.S. digital advertising and e-commerce, while the magazines segment remained "resilient"
** Says on track to meet market expectations for FY25
** Peel Hunt analysts say in a note that the continuation of improving trends in the U.S. and e-commerce, along with audience stabilisation, is promising
** Brokerage says the appointment of a new CEO, Kevin Li Ying, last week, adds further certainty to the business
** Stock gained 17% in 2024
(Reporting by Aby Jose Koilparambil in Bengaluru)
((abyjose.koilparambil@thomsonreuters.com))
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