BUZZ-Connexa Sports Tech set for best day on record on TikTok partnership

Reuters02-24

** Shares of matchmaking platform Connexa Sports Technologies YYAI.O more than doubled to $1.44; set for best percentage gain in a day on record

** YYAI says it has signed a content creation agreement with TikTok to produce and sell content for the Middle East and North Africa region

** Co says the partnership aims to leverage the popularity of TikTok in the region, where countries like the United Arab Emirates and Saudi Arabia have reported TikTok penetration rates exceeding 120% of the adult population

** The agreement allows Connexa's subsidiary, Yuanyu Enterprise Management, to create live-streamed or video content for TikTok users in the region, focusing on sports, gaming and lifestyle topics

** Connexa will work with popular Twitch hosts and influencers to produce engaging content, including live-streaming, voice chat rooms, gaming and user-generated content, co says

** YYAI fell around 70% in 2024

(Reporting by Kamal Choudhury in Bengaluru)

((Kamal.Choudhury@thomsonreuters.com;))

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