iQIYI showcases strategic response to TV drama industry trends: short-form content and technological innovation drive growth

PR Newswire02-28

BEIJING, Feb. 28, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, participated in the first China TV Drama Production Industry Conference and the 10th China International TV...

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}","selectors":"article","filters":"","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2514344191","pubTimestamp":1740737700,"columns":[],"sourceInfo":{"source_id":"yahoofinance","name":"雅虎金融"},"weMediaInfo":null,"summary":"BEIJING, Feb. 28, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, participated in the first China TV Drama Production Industry Conference and the 10th China International TV Drama Program Trade Fair in Shenzhen in last week. iQIYI Founder and CEO Yu GONG delivered a keynote speech at the conference, emphasizing the company's \"viewer-centric approach\" in response to evolving consumption patterns. \"Success in our industry goes beyond content length, cast influence, production budgets, or the latest AI and virtual production technologies,\" Gong stated. \"The most crucial aspect is respecting the creative process, valuing content creators, understanding audience preferences, managing resources efficiently, and leveraging innovation to deliver premium content. Ultimately, putting viewers at the center of everything we do is what matters most.\"","collect":0,"end_time":0,"defaultTopTitle":"yahoo.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"TV":"墨西哥电视","BK4108":"电影和娱乐","IQ":"爱奇艺","BK4505":"高瓴资本持仓","BK4526":"热门中概股","BK4100":"有线和卫星","BK4552":"Archegos爆仓风波概念","BK4531":"中概回港概念"},"translate_title":"爱奇艺展示对电视剧行业趋势的战略应对：短格式内容和技术创新驱动增长","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IQ":0.9,"TV":1},"content_text":"BEIJING, Feb. 28, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, participated in the first China TV Drama Production Industry Conference and the 10th China International TV Drama Program Trade Fair in Shenzhen in last week. iQIYI Founder and CEO Yu GONG delivered a keynote speech at the conference, emphasizing the company's \"viewer-centric approach\" in response to evolving consumption patterns. \"Success in our industry goes beyond content length, cast influence, production budgets, or the latest AI and virtual production technologies,\" Gong stated. \"The most crucial aspect is respecting the creative process, valuing content creators, understanding audience preferences, managing resources efficiently, and leveraging innovation to deliver premium content. Ultimately, putting viewers at the center of everything we do is what matters most.\"\n\n\n\nStrategic Expansion of Mini-Drama Ecosystem\nAs the content and entertainment industry continues to transform, iQIYI shared content strategies that include serialized long-form dramas, premium short-form content, and industrialized mini-dramas, along with its technological innovations aimed at enhancing production capabilities.\nDuring a keynote speech on emerging content formats, iQIYI Senior Vice President Haitao YANG outlined the company's strategic initiatives in response to growing market demand for concise storytelling. Highlighting the expansion of its mini and short dramas ecosystem, Yang detailed two key programs - the \"Thousand Mini-Dramas Initiative\" and \"Hundred Short-Dramas Initiative,\" which are being implemented across two distinct content theaters.\nThe \"Mini-Drama Theater\" focuses on mobile-optimized vertical content of 1-3 minutes per episode, covering genres from romance to suspense while the \"Short-Drama Theater\" features horizontal format content of 5-20 minutes per episode, emphasizing premium period dramas and urban storylines.\nLeveraging iQIYI's established expertise in long-form video content production, the company has achieved breakthroughs in this segment, with its mini-drama portfolio now surpassing 10,000 titles and capturing 95% of the leading mini-drama content providers in the market. The company reached a significant milestone in December 2024 when the platform's first mini-drama generated over RMB 1 million (US$0.14 million) in revenue-sharing income.\niQIYI has also revamped its Apps to improve users' viewing experience recently. While iQIYI's main app continues to focus on long-form video with membership-based revenue models, iQIYI Lite app has been strategically repositioned to primarily feature free mini-dramas supported by advertising. Recent data indicates the format's growing popularity, with mini-drama viewing time on the main app now rivaling that of animation, kids' content, and variety shows. On iQIYI Lite app, mini-dramas have secured the second position in viewership, surpassed only by traditional long-form dramas.\nVirtual Production Technology Elevates Content Production\nAt the conference, iQIYI Vice President Liang ZHU highlighted the company's cutting-edge advancements in virtual production technology, which have been actively implemented across its robust portfolio of long-form dramas, where iQIYI has secured the highest viewership market share in both Q4 and throughout the full year of 2024, according to data from Enlightent.\nFor example, the original drama \"My Journey to You\" achieved a remarkable 30% increase in production efficiency through virtual filming techniques, while \"Fangs of Fortune\" pioneered large-scale water surface reflection in virtual filming in China. With virtual production elements comprising 16% of its total production, \"Fangs of Fortune\" stands as one of the most technically sophisticated and extensive virtual productions in China to date.\nZhu explained how these innovations are becoming a mainstream trend in the industry, with leading content platforms and IP owners achieving significant improvements in both efficiency and quality through virtual production and reusable digital assets.\nTo stay at the forefront, iQIYI has made substantial infrastructure investments, including the recent completion of a 2,500-square-meter flagship virtual studio that meets world-class standards of excellence. Additionally, its self-developed IQ Stage virtual production platform integrates over 20 patented technologies, enabling sophisticated real-and-virtual integration effects that deliver exceptional visual experiences to global audiences.\n\n  \n\n View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-showcases-strategic-response-to-tv-drama-industry-trends-short-form-content-and-technological-innovation-drive-growth-302388394.html\nSOURCE iQIYI","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.32.1","shortVersion":"4.32.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2514344191"}