BUZZ-Amazon rises after Morgan Stanley positive on Alexa+

Reuters02-27
BUZZ-Amazon rises after <a href="https://laohu8.com/S/MSPQL">Morgan Stanley</a> positive on Alexa+

** E-commerce giant Amazon.com's AMZN.O shares rise 2.1% to $218.9

** AMZN on Wednesday unveiled the first major overhaul of its Alexa voice assistant, called Alexa+

** Morgan Stanley says Alexa+ is one example of how AMZN could drive more durable and cash-flow generative multi-year retail growth

** With OpenAI's ChatGPT Pro/Operator and Google's Gemini Advanced agentic features behind monthly subscription paywalls, Amazon's Alexa+ could have first mover advantage to drive consumer behaviour changes, and force competitors to lower prices or free products quickly - brokerage

** "we are most optimistic about AMZN's ability to drive more durable e-commerce growth from Alexa+ ... ," Morgan Stanley says

** AMZN rose ~23% in the last 12 months

(Reporting by Priyanka.G in Bengaluru)

((priyanka.g@thomsonreuters.com;))

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