Unitree Robotics Expands Globally via Alibaba’s Cross-Border E-Commerce Platform

Pandaily2025-03-10

Unitree Robotics, a Chinese tech company that rose to fame after its appearance at 2025 Spring Festival Gala, has officially established a presence on Alibaba‘s cross-border e-commerce platform ...

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The company has launched multiple products on its official store, prominently featuring the “Big Save” subsidy program badge.\nA source close to AliExpress confirmed, “Yes, they have been included in the billion-yuan subsidy program.”\nData indicates that in just a few years, Unitree has rapidly captured the global market through technological breakthroughs in quadruped robotics. Currently, Unitree’s quadruped robots account for 60-70% of global shipments, with their business covering more than half of the world’s countries and regions.\nSEE ALSO: Humanoid Robotics Company Unitree Establishes New Company in Shenzhen\nAccording to a report by GGII (Shenzhen Gaogong Industry Research), the global quadruped robot market reached approximately 34,000 units in 2023, representing a 76.86% year-over-year increase. The market size grew to 1.074 billion yuan ($148.6 million), up 42.95% compared to the previous year.\nIn 2020, Unitree launched its 4th generation robot dog, the A1, priced at less than 100,000 yuan. By 2023, the company released consumer robot dog Go2 and humanoid robot H1, with the Go2 priced at just 9,997 yuan, bringing consumer robot dogs under the 10,000 yuan threshold.\nBeyond its core “robot dog” products, Unitree has ventured into new territory with its “Pump Fitness” device. This compact exercise equipment houses a motor in a small box with ropes and handles, weighing only 700g while allowing consumers to work out anywhere, anytime.\nThe product generated hundreds of thousands of dollars in sales in its first month, gaining popularity with overseas consumers. On Amazon Japan, Unitree’s fitness pump has been particularly successful. Despite identical pricing across European and American markets, sales in Japan can reach thousands of units, accounting for more than half of global sales.\nIn 2024, Unitree completed a Series C financing round worth hundreds of millions of yuan, backed by an impressive lineup of investors including Beijing Robot Industry Development Investment Fund, Meituan Long-Z, and Sequoia China.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.13","shortVersion":"4.35.13","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2518348276","isCrawlerRequest":true}