Allbirds Sees Top-Line Growth Returning in 4Q25, Citing Marketing Initiatives -- Market Talk

Dow Jones2025-03-12

1849 ET - Allbirds's outlook includes a return to top-line growth in the fourth quarter of 2025 as the company's initiatives take hold, CEO Joe Vernachio says on a call with a analysts. The sustainable shoe and apparel maker, which cut its cost structure by over $20 million in 2024 as it reduces its store footprint, expects its marketing, products and changes to its international distribution model to deliver results in the back half of 2025 and into 2026, the executive says. Overall, the company's redefined marketing strategy, which includes a new campaign with actor Stanley Tucci, is expected to expand brand awareness, increased traffic and boost conversion, Vernachio says. Allbirds shares rise 2.9%, to $6.34, in post-market trading. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

March 11, 2025 18:49 ET (22:49 GMT)

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