BUZZ-J.P. Morgan starts coverage of Etsy with 'neutral'

Reuters03-19

** Brokerage J.P. Morgan starts coverage on online marketplace Etsy Inc ETSY.O with "neutral" rating and $50 PT, a 12% upside to the stock's last close

** Says "ETSY is a leading online marketplace focusing on unique and creative goods" with a "$550 bln estimated core TAM"

** Says co's consolidated Gross Merchandise Sales $(GMS)$ declined annually over 2022-24, but believes the trend could improve sequentially throughout 2025

** Expects co's "product investments to support improved GMS trends", particularly through "social commerce enhancements led by search/discovery (GenAI/ML), mobile app, and frequency"

** ETSY's revenue to grow at a "3% 2024-27 CAGR", with a "take rate expansion" driven by advertising, improved GMS trends, and seller enhancements - brokerage

** ETSY fell 32.4% in the last 12 months

(Reporting by Kamal Choudhury in Bengaluru)

((Kamal.Choudhury@thomsonreuters.com;))

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