Beyond Agrees to Sell Majority Interest in Zulily Brand

Dow Jones03-18

By Adriano Marchese

Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million.

The owner of Bed Bath & Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily.

In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath & Beyond stores as well as it its own standalone locations.

Beyond has been working towards bringing back physical Bed Bath & Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged.

"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability," said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

March 18, 2025 08:25 ET (12:25 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2520678001?lang=en_US&edition=full_marsco","thumbnail":"","is_english":true,"pubTime":"2025-03-18 20:25","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2520678001","market":"sh","top_or_hot":-1,"title":"Beyond Agrees to Sell Majority Interest in Zulily Brand","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<pre>\n \n</pre>\n<p>\n  By Adriano Marchese \n</p>\n<pre>\n \n</pre>\n<p>\n  Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million. \n</p>\n<p>\n  The owner of Bed Bath &amp; Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily. \n</p>\n<p>\n  In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath &amp; Beyond stores as well as it its own standalone locations. \n</p>\n<p>\n  Beyond has been working towards bringing back physical Bed Bath &amp; Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged. \n</p>\n<p>\n  \"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,\" said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well. \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Adriano Marchese at adriano.marchese@wsj.com \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 18, 2025 08:25 ET (12:25 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Beyond Agrees to Sell Majority Interest in Zulily Brand</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBeyond Agrees to Sell Majority Interest in Zulily Brand\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-03-18 20:25</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre>\n \n</pre>\n<p>\n  By Adriano Marchese \n</p>\n<pre>\n \n</pre>\n<p>\n  Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million. \n</p>\n<p>\n  The owner of Bed Bath &amp; Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily. \n</p>\n<p>\n  In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath &amp; Beyond stores as well as it its own standalone locations. \n</p>\n<p>\n  Beyond has been working towards bringing back physical Bed Bath &amp; Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged. \n</p>\n<p>\n  \"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,\" said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well. \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Adriano Marchese at adriano.marchese@wsj.com \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 18, 2025 08:25 ET (12:25 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4178","symbol_name":"家庭装饰零售","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2520678001","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2520678001","pubTimestamp":1742300700,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million.The owner of Bed Bath & Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily.In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath & Beyond stores as well as it its own standalone locations.Beyond has been working towards bringing back physical Bed Bath & Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged.\"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,\" said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4178":"家庭装饰零售","BBBY":"3B家居","BK4547":"WSB热门概念","BK4585":"ETF&股票定投概念","BK4588":"碎股"},"translate_title":"Beyond同意出售Zulily品牌的多数股权","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BBBY":0.9},"content_text":"By Adriano Marchese \n\n\n \n\n\n  Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million. \n\n\n  The owner of Bed Bath & Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily. \n\n\n  In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath & Beyond stores as well as it its own standalone locations. \n\n\n  Beyond has been working towards bringing back physical Bed Bath & Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged. \n\n\n  \"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability,\" said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well. \n\n\n \n\n\n  Write to Adriano Marchese at adriano.marchese@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 18, 2025 08:25 ET (12:25 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.32.1","shortVersion":"4.32.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2520678001"}