ASOS Needs to Raise Margins, Show Relevance, Peel Hunt Says -- Market Talk

Dow Jones03-21

1432 GMT - Online fashion company ASOS needs to demonstrate the relevance of its platform again, Peel Hunt analysts say. "Success in own-brand sales, improving sales momentum, and signs of growth in frequency and active customers will be the barometer of success, in our view," the analysts write. The U.K. company also needs to return gross margins to the high 40s and generate cash to keep on track, they say. Its gross margin in fiscal 2024 was 40% and free cash inflow was 37.7 million pounds. Peel Hunt has raised its rating on the stock to add from hold, but keeps its target price at 375 pence. Shares are currently up 22% at 311.80 pence. (ian.walker@wsj.com)

(END) Dow Jones Newswires

March 21, 2025 10:32 ET (14:32 GMT)

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Peel Hunt has raised its rating on the stock to add from hold, but keeps its target price at 375 pence. Shares are currently up 22% at 311.80 pence. 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The U.K. company also needs to return gross margins to the high 40s and generate cash to keep on track, they say. Its gross margin in fiscal 2024 was 40% and free cash inflow was 37.7 million pounds. Peel Hunt has raised its rating on the stock to add from hold, but keeps its target price at 375 pence. Shares are currently up 22% at 311.80 pence. 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The U.K. company also needs to return gross margins to the high 40s and generate cash to keep on track, they say. Its gross margin in fiscal 2024 was 40% and free cash inflow was 37.7 million pounds. Peel Hunt has raised its rating on the stock to add from hold, but keeps its target price at 375 pence. Shares are currently up 22% at 311.80 pence. 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