ASOS Strategy to Boost Its Brand Seems to Be Working -- Market Talk

Dow Jones03-24

0813 GMT - ASOS growth in full-price own-brand sales looks like a positive step, Berenberg analysts write in a note. The U.K. online fashion retailer said own-brand full-price sales, which is described as a core engine of its customer proposition, returned to growth in the first half of its fiscal year 2025. "The strategy of injecting relevance and fashion authority back into ASOS appears to be working," the analysts say. However, the group forecast an overall sales drop of 13% for the period. Berenberg expects total sales growth to begin at some point in the final quarter of fiscal 2025. Shares are up 1.5% at 306.40 pence. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

March 24, 2025 04:13 ET (08:13 GMT)

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