BUZZ-Affirm rises after Seaport starts coverage with 'neutral'

Reuters2025-03-25
BUZZ-Affirm rises after Seaport starts coverage with 'neutral'

** Shares of buy now, pay later co Affirm AFRM.O rise 4.5% to $52.12

** Seaport Research initiates coverage of AFRM with a "neutral" rating

** AFRM's execution has been at a high level and

partnerships with Amazon AMZN.O and Shopify SHOP.TO will help drive fresh growth, Seaport says

** Seaport sees eventual slowdown in consumer spend creating growth headwinds to AFRM's gross merchandise volume $(GMV.AU)$; Walmart WMT.N - Klarna dynamic will eventually weigh on GMV as well

** Last week, rival Klarna said it is partnering with consumer finance app OnePay to offer installment loans for purchases at Walmart in U.S.

** Up to last close, AFRM had fallen 18% YTD

(Reporting by Juby Babu in Mexico City)

((Juby.Babu@thomsonreuters.com;))

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