Ad Spending Due for 3Q Bounce Back as Tariff Fears Moderate -- Market Talk

Dow Jones04-10

0822 ET - President Trump's reversal on tariffs makes it likely that the impact on global and digital ad spending from the recent trade war will look a lot like the hit it took when the pandemic struck: a large impact to 2Q and a strong bounce back in 3Q, Oppenheimer analysts say in a research note. They have updated their models for this scenario, making small cuts to the growth estimates for Google owner Alphabet, Meta Platforms, Trade Desk, Pinterest and Snap. A potentially worse scenario would be a prolonged global trade war resulting in a recession, which would require bigger cuts to growth expectations as digital advertising slows more dramatically, the analysts say. (dean.seal@wsj.com)

(END) Dow Jones Newswires

April 10, 2025 08:22 ET (12:22 GMT)

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A potentially worse scenario would be a prolonged global trade war resulting in a recession, which would require bigger cuts to growth expectations as digital advertising slows more dramatically, the analysts say. 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They have updated their models for this scenario, making small cuts to the growth estimates for Google owner Alphabet, Meta Platforms, Trade Desk, Pinterest and Snap. A potentially worse scenario would be a prolonged global trade war resulting in a recession, which would require bigger cuts to growth expectations as digital advertising slows more dramatically, the analysts say. 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They have updated their models for this scenario, making small cuts to the growth estimates for Google owner Alphabet, Meta Platforms, Trade Desk, Pinterest and Snap. A potentially worse scenario would be a prolonged global trade war resulting in a recession, which would require bigger cuts to growth expectations as digital advertising slows more dramatically, the analysts say. 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They have updated their models for this scenario, making small cuts to the growth estimates for Google owner Alphabet, Meta Platforms, Trade Desk, Pinterest and Snap. A potentially worse scenario would be a prolonged global trade war resulting in a recession, which would require bigger cuts to growth expectations as digital advertising slows more dramatically, the analysts say. 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