Affirm's Short-Term Loans Could Make It Recession Resilient -- Market Talk

Dow Jones2025-04-11

1440 ET - Although Affirm's stock has been pummeled over the past two months on fears of an economic downturn, Wells Fargo analyst Andrew Bauch is optimistic it has the tools to withstand a recession. The buy now, pay later platform underwrites for each transaction consumers make with it, which would allow Affirm to adjust quickly if credit conditions change, Bauch says. Its loans are also relatively short-term compared with other lenders, also giving it more flexibility. Investors are worried that, if a recession hits, consumers will choose debit over credit, but Bauch thinks it's too early to trade on that theory. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

April 10, 2025 14:40 ET (18:40 GMT)

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Investors are worried that, if a recession hits, consumers will choose debit over credit, but Bauch thinks it's too early to trade on that theory. 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The buy now, pay later platform underwrites for each transaction consumers make with it, which would allow Affirm to adjust quickly if credit conditions change, Bauch says. Its loans are also relatively short-term compared with other lenders, also giving it more flexibility. Investors are worried that, if a recession hits, consumers will choose debit over credit, but Bauch thinks it's too early to trade on that theory. 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