Mattel, WWE Extend Licensing Partnership

Dow Jones2025-04-14

By Adriano Marchese

Mattel and sports entertainment company WWE said Monday that they have extended their licensing agreement which will allow Mattel to continue producing WWE's lineup of toys and accessories.

Under the terms of the multi-year licensing agreement, Mattel, a toy and family entertainment company, will continue to produce a wide range of WWE products, including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories.

The two parties have been partnered and delivering a their lineup of toys since 2010, and together sell in over 50 markets worldwide.

WWE is a unit of TKO Group Holdings.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

April 14, 2025 11:17 ET (15:17 GMT)

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