Netflix to Continue Investing in Advertising Capabilities -- Market Talk

Dow Jones2025-04-18

1639 ET - Netflix says it is continuing to make progress building its advertising business. "We remain on track to reach sufficient scale with our member base in all ads countries in 2025, and we expect to continue to grow our ads membership from this strong base in the future," the streamer says. At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

April 17, 2025 16:39 ET (20:39 GMT)

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At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. 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At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. (connor.hart@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 17, 2025 16:39 ET (20:39 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2237957902.USD","symbol_name":"NIKKO AM GLOBAL EQUITY \"F\" (USD) ACC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2528177687","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2528177687","pubTimestamp":1744922340,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1639 ET - Netflix says it is continuing to make progress building its advertising business. \"We remain on track to reach sufficient scale with our member base in all ads countries in 2025, and we expect to continue to grow our ads membership from this strong base in the future,\" the streamer says. At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. 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At the same time, the company will continue investing in the business, enabling it to offer better measurement, enhanced targeting, innovative ad formats and expanded programmatic capabilities. Given its nascency, Bank of America analysts say in a research note that they expect Netflix's ad business to benefit the company even in a more challenging advertising backdrop. Shares rise 4.4%. 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