BMW Group Adopts Unity's 3D Asset Manager for Digital Transformation

Reuters06-04

BMW Group Adopts Unity's 3D Asset Manager for Digital Transformation

Unity Software Inc. has announced that BMW Group has selected its Unity Asset Manager to power a new 3D asset management platform called 3D Mine. This platform aims to streamline BMW's 3D asset management, facilitating improved collaboration, security, and operational efficiency across its design, engineering, and marketing departments. Unity's cloud-based solution addresses challenges such as version control and inconsistent file formats, marking a significant step in BMW's digital transformation efforts. Unity's COO, Alex Blum, highlighted the partnership as a move towards a smarter, more connected future for BMW, reinforcing its leadership in automotive digital innovation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Unity Software Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250604810520) on June 04, 2025, and is solely responsible for the information contained therein.

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