Unity Software Inc. Partners with Roku to Enhance Advertising Engagement on TV Streaming Platform

Reuters06-11

<a href="https://laohu8.com/S/U">Unity Software Inc.</a> Partners with Roku to Enhance Advertising Engagement on TV Streaming Platform

Unity Software Inc. has announced a new partnership with Experian and Roku to enhance its Unity Audience Hub, a platform designed to boost engagement for brand campaigns while prioritizing privacy. The collaboration with Experian allows marketers to leverage over 2,400 audiences for refined user acquisition strategies across mobile, web, and CTV. Meanwhile, the partnership with Roku aims to improve performance efficiencies for advertisers by enabling Unity marketers to reach a broader audience on Roku, the leading TV streaming platform in the U.S. The Audience Hub, powered by Optable, integrates curated audience insights and enriched targeting to maximize performance, offering a significant advancement for programmatic advertisers. Initially available in the U.S. and Canada, the platform is set to expand its global reach soon.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Unity Software Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250611725698) on June 11, 2025, and is solely responsible for the information contained therein.

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Partners with Roku to Enhance Advertising Engagement on TV Streaming Platform","media":"Reuters","content":"<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      <a href=\"https://laohu8.com/S/U\">Unity Software Inc.</a> Partners with Roku to Enhance Advertising Engagement on TV Streaming Platform\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n        Unity Software Inc. has announced a new partnership with Experian and Roku to enhance its Unity <a href=\"https://laohu8.com/S/1AZ.SI\">Audience</a> Hub, a platform designed to boost engagement for brand campaigns while prioritizing privacy. The collaboration with Experian allows marketers to leverage over 2,400 audiences for refined user acquisition strategies across mobile, web, and CTV. 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