Citigroup published a research report stating that Pop Mart (09992. HK) 's iconic IP has been increasing in popularity around the world, and new products have been successfully launched. As more companies join the popular toy industry, Pop Mart has unique IP incubation and product development capabilities, and its content-oriented marketing strategy and strong new product launch channels should continue to enhance its top IP LABUBU's global popularity, while other classic IPs will also become new growth drivers. The bank believes that Pop Mart's diversified IP strategy should lay the foundation for its long-term sustained growth. Introducing new...
Comments