"Big Bank" Citi raises Bubble Mart (09992.HK) target price to 308 yuan IP popularity continues to increase

阿斯达克财经2025-06-13

According to a research report published by Citi, the popularity of Bubble Mart's (09992.HK) iconic IP in the world is constantly increasing, and new products have been successfully launched. As more and more companies join the popular toy industry, Bubble Mart has unique IP incubation and product development capabilities, and its content-oriented marketing strategy and strong new product launch channels should continue to enhance the global popularity of its top IP LABUBU, while other classic IPs will also become new growth drivers. The bank believes that Bubble Mart's diversified IP strategy should lay the foundation for its long-term sustained growth. Introducing new...

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