Xiaomi's SU7 Was a Success Due to Marketing Strategy, Brand Power -- Market Talk

Dow Jones2025-06-19

0836 GMT - Xiaomi's SU7 sedan was a success thanks to its product competitiveness, marketing strategy, brand power and ecosystem integration, Bernstein analysts write in a note. The SU7 features a stylish and attractive exterior, with a spacious and plush interior equipped with details and gadgets, they say. The company's marketing savviness also boosted momentum, they add. The company capitalized on its smartphone sales experience to create impactful marketing campaigns, effectively using social media to generate buzz and engage potential customers, they say. Leveraging the power of Xiaomi's brand in smartphone and Internet-of-Things, the company's extensive product portfolio enhances brand reach that dwarfs its EV peers, they say. (jiahui.huang@wsj.com; @ivy_jiahuihuang)

(END) Dow Jones Newswires

June 19, 2025 04:36 ET (08:36 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment