By Daisuke Narahashi
Yomiuri Shimbun Staff Writer
Mitsubishi Motors Corp. said Wednesday it would raise prices for three sport utility vehicle models sold in the United States by an average of 2.1%.
The automaker cited "regular price adjustments due to factors such as increases in prices (in general)" as the reason for the increase, but it is possible additional tariffs imposed by the United States on automobiles have also had an impact.
The price hike applies to two models of the Outlander as well as the Eclipse Cross, starting with ones shipped to dealerships on Wednesday. All three models are exported from Japan.
In response to the additional tariffs, the automaker has taken a measure since April of shipping vehicles by sea to the United States and then holding them without continuing through customs clearance procedures. It has been selling vehicles mainly exported from Japan before the tariffs took effect, but it appears inventory is running low.
Among major Japanese automakers selling their vehicles in the United States, Mitsubishi Motors is the only one without local production facilities, making it particularly vulnerable to the impacts of tariffs. For the fiscal year ending March 2026, the company expects its operating profit to be reduced by 40 billion yen. To mitigate the impact of tariffs, it is considering joint production with its partner Nissan Motor Co. using a Nissan plant in the United States.
Taking into account the possibility of prolonged U.S.-Japan tariff negotiations, other Japanese automakers also are likely to accelerate considerations on price hikes. In the United States, some overseas automakers and Subaru Corp. have already implemented price increases.
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This article is from The Yomiuri Shimbun. Neither Dow Jones Newswires, MarketWatch, Barron's nor The Wall Street Journal were involved in the creation of this content.
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June 19, 2025 03:33 ET (07:33 GMT)
Copyright (c) 2025 The Yomiuri Shimbun
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