Birks Group Inc. Partners with Diamonds Direct® for Canadian Licensing Agreement

Reuters08-07

<a href="https://laohu8.com/S/BGI">Birks Group Inc.</a> Partners with Diamonds Direct® for Canadian Licensing Agreement

Birks Group Inc. has entered into a licensing agreement with Diamonds Direct® to operate the brand in the Greater Toronto Area through physical showrooms and across Canada via the brand's e-commerce platform. This agreement is part of Diamonds Direct®'s strategic expansion, which also includes exploring licensing opportunities in the United Kingdom, Mexico, Asia, and Europe, along with plans for Watches Direct® in the United States. The partnership has already led to the opening of new Diamonds Direct® storefronts at Square One Shopping Centre in Mississauga and CF Sherway Gardens in Etobicoke, and a Watches Direct® concept at Yorkdale Shopping Centre in Toronto. Additionally, Diamonds Direct® has launched a new engagement ring line featuring a wide array of designs available both in-store and online.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Birks Group Inc. published the original content used to generate this news brief via CNW (Ref. ID: C6737) on August 07, 2025, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Partners with Diamonds Direct® for Canadian Licensing Agreement","media":"Reuters","content":"<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      <a href=\"https://laohu8.com/S/BGI\">Birks Group Inc.</a> Partners with Diamonds Direct® for Canadian Licensing Agreement\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n        Birks Group Inc. has entered into a licensing agreement with Diamonds Direct® to operate the brand in the Greater Toronto Area through physical showrooms and across Canada via the brand's e-commerce platform. This agreement is part of Diamonds Direct®'s strategic expansion, which also includes exploring licensing opportunities in the United Kingdom, Mexico, Asia, and Europe, along with plans for Watches Direct® in the United States. 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