摩根士丹利：中国酒店业迎来清冷暑假

锐艺商业2025-09-01

“旺季不旺，量价齐跌”用这八个字形容今年暑假酒店行业的市场现况再合适不过了！旺季周期也大幅缩短，传统暑期旺季从2个月缩水至1.5个月，2025年7月中旬已出现订单断崖式下跌，部分城市酒店预订量甚至低于平时周末。高考结束后的首批游客返程后，市场迅速冷却，家庭出游比例显著减少。摩根士丹利最新的研报数据显示，中国酒店RevPAR（每房收入）在今年暑期第一周（2025年6月29日至7月5日）同比下降了8%...

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