Children's Place Transformation Strategy Refocuses on Stores -- Market Talk

Dow Jones09-06

1726 ET - Children's Place investors are rejoicing at the retailer's long-term plan to cut costs and invest in a new long-term strategy, with shares up 8% after hours. The kid's clothing company wants to change the look and feel of its stores, and build its loyalty program to improve customer retention. This comes as the company has been trying to return to a more even mix of in-store and online sales, pivoting away from a previous strategy of moving to e-commerce and closing shops. The long-term strategy is to be "investing in our stores and real estate portfolio, as we return to our true omni-channel retailing identity," Chief Executive Muhammad Umair says. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

September 05, 2025 17:26 ET (21:26 GMT)

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