MMA’s Stock Is Skyrocketing — Now That There’s a Trump Connection

Dow Jones09-09

Shares of Mixed Martial Arts Group Ltd. have more than doubled in early Tuesday trading, after it was announced that Donald Trump Jr. is joining the combat-sports company as a strategic adviser.

In a statement, the company, which does business as MMA Inc., said that President Donald Trump’s eldest son will provide strategic counsel to its board and management team, with a focus on enhancing global recognition of MMA Inc. and “accelerating the commercialization of its combat sports platforms, technology, training programs and fan engagement infrastructure.”

The news tightens already close ties between the Trump administration and the world of combat sports. UFC Chief Executive Dana White is a longstanding ally of President Donald Trump, with the president attending a number of UFC events. Underlining the close relationship between White and Trump, a UFC fight is planned for the White House lawn next year.

Trump Jr. will work alongside MMA Inc. investor and combat-sports celebrity Conor McGregor, the company said.

MMA’s stock shot up 116% in premarket trading, which puts it on track for the biggest one-day gain since it started trading in March 2024. It was also headed for its first close above $1 since Aug. 1.

As a director of Trump Media & Technology Group Corp., which operates the president’s social-media platform Truth Social, Trump Jr. brings “invaluable technology and media expertise,” according to MMA Inc. He will also support MMA Inc. “as it continues to scale up its business following new key partnerships,” including with UFC Gym Group, the company said.

MMA Inc. shares had tumbled 39.7% this year through Monday, compared with the S&P 500 index’s gain of 10.4%. The stock ended Monday’s session at 85 cents.

Last month Polymarket, which describes itself as the world’s largest prediction market, announced that Donald Trump Jr. has joined the company’s advisory board. Venture capital firm 1789 Capital, where Trump Jr. is a partner, also made a strategic investment in Polymarket. Terms of the 1789 Capital investment were not disclosed.

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