Instacart (CART) and Advantage Solutions (ADV) said Monday they are launching a partnership to help consumer packaged goods companies enhance their in-store execution.
The companies said they will provide a product integrating Instacart's technology with Advantage's retail relationships to allow consumer packaged goods companies to identify gaps and take action.
Instacart and Advantage said they have launched a pilot of the partnership, and there are plans to expand it next year.
Financial details were not provided.
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