2244 GMT [Dow Jones]--Seven West Media's proposed merger with Southern Cross Media doesn't solve the problem of structural challenges in traditional media, Jefferies says. The deal creates some savings, estimated by the companies at up to A$30 million. But analyst Roger Samuel says the combined company's market value would be small at around A$400 million. "The combined entity will still only derive 12% of its total revenue from Digital," Jefferies says. "Nine Entertainment by comparison, derives 45% of its revenue from digital media, across Stan, 9Now and digital publishing, with a small contribution from digital audio." So, Jefferies continues to favor Nine among Australian broadcasters. (david.winning@wsj.com)
(END) Dow Jones Newswires
September 30, 2025 18:46 ET (22:46 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Comments